Standard Textile Introduces Latest Bedding Innovation at International Hotel, Motel + Restaurant Show

TruTexture™ performance top cover is a sensory experience, where beauty meets practicality.

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TruTexture by Standard Textile

The unique yarn combination provides a pleasing sensory experience, and years of steadfast service.

New York, NY (PRWEB) November 11, 2013

From November 9 – 12, 2013, Standard Textile will introduce its latest bedding product at the International Hotel, Motel + Restaurant Show (IHMRS) at Jacob J. Kavits Center in New York City. The TruTexture™ performance top cover makes its debut at Standard Textile’s booth, #3104.

TruTexture is Standard Textile’s newest patented innovation in bedding design, adding beauty and functionality to any room. The bed scarf is integrated and woven right into the top cover, and incorporates a textural element for added distinction.

“Using a highly specialized multifilament yarn, we weave the TruTexture scarf seamlessly into the fabric of the top cover,” said Greg Eubanks, Vice President of Hospitality Sales & Marketing. “The unique yarn combination provides a pleasing sensory experience, and years of steadfast service.”

An all-in-one solution, TruTexture simplifies bed makeup time and reduces operational costs. There is no separate scarf to buy, wash, and replace.

TruTexture’s dual-shade color in a neutral tone complements a variety of room décor.    

Additional Showcase Products
Braque terry, the latest ensemble from The Todd-Avery Lenahan Collection at Standard Textile, is also featured at IHMRS.

The Todd-Avery Lenahan Collection is Standard Textile’s newest five-star sheeting and terry line, reserved for the world’s finest hoteliers. The Todd-Avery Lenahan Collection is currently installed at properties around the world, including Mandarin Oriental San Francisco and The Stanley in Estes Park, Colorado. It has also become the newest global brand standard for JW Marriott.

Braque terry is rich, luxurious, and durable, thanks to Standard Textile’s patented innovation: Centium Core Technology®. Centium Core Technology is the secret behind linens that last longer and feel better. Unlike anything else on the market, Standard Textile weaves a ring-spun combed cotton surface around a multifilament synthetic core, resulting in the best on-the-body feel and on-the-books performance.

Braque is proof that the finest terry product in the world is also strong, durable, and engineered to endure the rigors of processing. A longer lasting product like Braque also means lower replacement costs for properties and less space used in the landfill.

About Standard Textile
Founded in 1940, Standard Textile has developed a culture of innovation, quality and service. With more than 70 patents, its products are engineered to deliver durability, longevity and value. A vertically integrated company, Standard Textile is the leading global provider of total solutions in the institutional textiles and apparel markets. Leveraging textile design, manufacturing and laundry expertise, and its global infrastructure, Standard Textile serves customers in the healthcare, hospitality, decorative products, and industrial laundry markets worldwide. To learn more, visit http://www.standardtextile.com.    

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