Social media presents novel challenges to regulated industries, including healthcare. Our presentation will illustrate how to effectively integrate social media into your organization.
Minneapolis, MN (PRWEB) November 11, 2013
This year’s Minnesota Health Strategy and Communication Network (MHSCN) fall conference, 'Inspired Voices: Strategies for the Future,' will provide opportunities for healthcare marketing professionals to learn about the latest marketing tactics and tools at their disposal.
The event boasts an impressive lineup of speakers, including Barrett Goetz and Lizzy Wilkins from Nina Hale, Inc., who will provide insight and best practices for 'Making Social Media Work for Your Organization: Strategy, Data, Planning and Measurement.'
“Social media presents novel challenges to regulated industries, including healthcare,” said Goetz. “Our presentation will illustrate how to effectively integrate social media into your organization - from creating a strategy and plan, to using the data and measuring success against your business objective.” Goetz and Wilkins will provide real-world examples and case studies to help illustrate best practices.
Barrett Goetz is a senior social media planner at Nina Hale, Inc., where he delivers strategic insight, social media marketing, data analysis, community management and mobile consulting. Over the past five years, he has helped national and local brands and companies strategically navigate the social media space to achieve marketing success. His client experience includes work with one of the world’s largest consumer packaged goods companies, and also with St. Jude Medical, Activision, Renewal by Andersen, Room & Board, and Lifetouch.
Lizzy Wilkins is a data scientist at Nina Hale, Inc., where she specializes in measurement strategy and analytics. A graduate of Wellesley College, Wilkins earned her B.A. in cognitive and linguistic science, and Italian studies. She has also conducted research in comparative media studies at the MIT Media Lab. Earlier this year, the Advertising Federation of Minnesota and Ad2 selected Wilkins as one of their “32 Under 32” awardees, in which 32 Twin Cities professionals are showcased as the area’s top young talent in advertising and marketing.
The full-day MHSCN event will be held on Wednesday, November 13 at The Science Museum on Minnesota in St. Paul. Registration is available online at http://mhscn.com/2013/09/save-the-date-mhscn-fall-conference/.
Nina Hale, Inc. is a search and social media agency with an analytical, measured process for growing brand awareness and revenue through online channels. The agency was listed in Inc. Magazine’s 5000 Fastest Growing Companies in 2013, and was included in the Minneapolis/St. Paul Business Journal’s Best Places to Work for the third year in a row. The agency creates digital marketing strategies with execution of SEO, pay-per-click, social media, analytics and content marketing. Nina Hale, Inc. was established in 2005 and is a nationally certified woman-owned business (WBE).