Lori Blaker, President/CEO of TTi Global Addresses Chinese Automakers Regarding Opportunities for Success in the International Marketplace

Share Article

Lori Blaker, President/CEO of TTi Global was a guest speaker at the 2013 Global Automotive Forum, held at the East Lake Conference Center in Wuhan, China. The conference addressed strategies for the future development of the automotive industry in China.

Greg Luck. Lori Blaker, Kevin Zuo

The first job of training is to make the dealer staff believe in your company, your brand and your products. This is more important than even technical and selling skills. If they believe, you have a solid foundation to build from.- Lori Blaker

The Forum focused on the future role of the global auto industry in the Chinese economy. China has become the largest auto market and production location in the world and is also a crucial driver of revenues and profits for most global automakers. Hence, the future development path of China’s auto sector will not only have a major influence on China’s economy but also significantly impact the global automotive landscape.

Blaker was invited to speak to an audience of over 700 of the world’s key automotive business leaders, political decision-makers, economists and industry experts. She addressed the relevant issues relating to Chinese automotive enterprises’ strategy of “going and succeeding abroad” including dealer network development, export strategy and brand development and communication.

Blaker gave the forum insight and ideas on how Chinese domestic brands can succeed in international markets. She focused on setting up the right retail dealer structure, developing local staff that believe in and can correctly articulate the brand, and accurately positioning the brand and value proposition of the products for local consumers.

Blaker shared lessons that TTI learned while helping their 42 worldwide automotive clients prepare to successfully expand operations in 15 countries over the last 37 years. She expressed the importance of proper training and staff development.

“The first job of training is to make the Dealer staff believe in your company, your brand and your products. This is more important than even technical and selling skills,” Blaker told the audience. “If they believe, you have a solid foundation to build from.”

Blaker went on to say how well executed training should generate enthusiasm in the distributor's staff, but how inadequately prepared staff can be a huge liability.

“If a salesperson is unable to answer basic questions about your product, it will raise questions in the customers mind of how well prepared the dealership team will be to take care of his future needs, should he/she decide to purchase your vehicle,” said Blaker.

President and CEO, Lori Blaker heads of one of the fastest growing women-led organizations in North America. Her leadership skills continue to be recognized by the business community. She received the “Leader of Leaders” Award from Leadership Oakland. Under her leadership, TTi Global has ranked consistently among the "Top 25 Woman-Run Businesses in the USA" as recognized by the Women's Business Enterprise National Council.

TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe, which include Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan.

With a staff of over 2000 employees in international operations, they offer a wide range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melinda Curtis
+1 (248) 722-5408
Email >
Visit website