the narrative and the materials must tell the story together.
New York, NY (PRWEB) November 13, 2013
Belle Fleur New York, the exclusive floral boutique turned luxury niche fragrance brand, will be launching their first LIMITED EDITION scented candle this Fall to add to their unique Maison fragrance collections. Nazará is not atypical of the fragrances Belle Fleur creates - sophisticated, luxurious and full-bodied, not to mention with packaging that is beyond the exquisite. Nazará however surpasses the boundaries of their unwavering brand message that in order to create fragrances that are meaningful and beautiful, “the narrative and the materials must tell the story together.”
How true this is, especially in Nazará, which takes its name from a rare ancient biblical spelling of Nazareth. It takes the age old story of the Three Wise Men guided by a mystical star, on a journey to a very special place. As the tale goes, they bring gifts of gold, myrrh and frankincense - at the time, some of the finest gifts imaginable. This sublime evergreen fragrance creates a refined fluency of raw materials that speaks a magical language and offers a gift of luxury befitting a King. In Nazará, these ‘gifts’ arrive in the form of essential oils - Omani frankincense and Arabian myrrh, equally precious today as in ancient times. The idea of ‘gold’ is captured in a honey accord, a sweet golden aroma with a gorgeous resinous earthy undertone, and a 22 karat gold band around the white opaque glass vessel. The packaging is equally stunning; a white box with sliding drawer, each side adorned with the Belle Fleur logo in a textured, embossed gold foil, wrapped in a vermilion linen sleeve with an etched gold fabric label. Each candle contains a printed card with the narrative and the materials used to create it. While the fragrance is ideally suited for Holiday, its beauty, warmth and freshness begs to be an everyday candle. Nazará has a burn time of 55 hours, retails for $85 and can be found at luxury retailers across the country and at http://www.bellefleurny.com/online_boutique.
For all their creations, Belle Fleur creative directors Meredith Waga Perez and Tony Perez insist on working with growers who sustainably source and process the best natural ingredients for use in their creations. The idea of a continuous and traceable link from the sourced ingredients through the final creation was “a perfect fit for our brand philosophy of authenticity and our desire to connect our consumers to the sources of our materials,” states Tony Perez, co-founder of Belle Fleur New York. He adds, “This also allows us to honor and recognize the efforts of the communities that harvest these incredible gifts of nature that we use to create our fragrances.”
About Belle Fleur New York
Founded by the creative team duo of Tony Perez and Meredith Waga Perez, Belle Fleur New York creates ultra-luxurious fine fragrances for the home. What inspires them? The infinite possibilities of fragrance and its ability to transform our environments, alter our moods and its ability to reach into deepest recesses of our memories to draw out something unexpected and beautiful. They design their fragrances around the notion of “emotional connectivity” -- the deeply personal link that scent has to our own life stories. With backgrounds in architecture, fashion and fragrance, their Maison collections appeal to consumers wanting pure luxury and authentic, well crafted scents with packaging that is impeccably designed down to the finest detail. The Belle Fleur collections can be found at Neiman Marcus as well as several exclusive retailers across the USA, Russia and Middle East. Currently, they are collaborating with exceptionally talented perfumer, Ralf Schweiger, on a collection of exquisite eau de perfumes due for release in 2014.