TFI Envision Creates “How the World is Wired” Campaign for SMPs’ Intermotor® Brand

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TFI Envision, Inc. was selected by Standard Motor Products, Inc. to develop print and digital advertising for Intermotor® Import Wire Sets.

print and digital advertising for Intermotor® Import Wire Sets

TFI Envision, Inc. was selected by Standard Motor Products, Inc. to develop print and digital advertising for Intermotor® Import Wire Sets.

Import car owners and their technicians have very high standards for their vehicles especially when it comes to repairs. Intermotor has a line of products that not only deliver on the target’s need for quality, but also products that look, feel and perform like OE but give extras to make them the better choice for technicians and motorists.

TFI Envision developed the advertising campaign — “How the World is Wired” — which focuses on the global coverage Intermotor has in the import ignition wire category. Both digital and print ads featured dramatic imagery of the ignition wires powering the world. The campaign identifies the features that make the Intermotor wires unique with details including factory-installed clips, trays, loom and numbered leads. The tagline, “The world has met its match”, was created by TFI Envision to emphasize Intermotor brand’s import dominance in the wire category.

TFI Envision developed the concept, campaign and tagline for the Intermotor brand.

The “The How the World is Wired” advertising campaign was distributed via print, digital media (including rich media and banner ads) in multiple publications including Babcox Media, Motor Age, Modern Tire and via social media.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.

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Liz Ball
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