Mover Marketing Firm Target Data Hires Chief Strategy Officer

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George Bardenheier boards as the company’s first dedicated leader to oversee companywide strategy, sales and marketing

Target Data, a provider of residential mover marketing solutions, hired company growth expert George Bardenheier as the company’s chief strategist.

As CSO, Bardenheier will be responsible for Target Data’s go-to-market strategy for the sales organization, the development of marketing partnerships, strategic acquisition evaluation and the marketing and brand development for the company’s suite of products and services.

“Target Data is not only the expert in compiling a North American pre-mover database, they add value and intelligence to client campaigns,” Bardenheier said. “My role is to help Target Data strategically apply our capabilities so we keep growing at a strong and sustainable pace. We will continue to provide our clients with informed advice on gaining and retaining customers in the process of a move.”

Bardenheier joins Target Data with more than 30 years of experience in the marketing services and data industry, and previously served as executive vice president at Partners Marketing, Inc. His expertise lies in developing companies and teams within that help business-to-consumer companies solve business challenges using marketing data through both offline and online channels.

“George is a perfect fit for us at Target Data,” said Ross Shelleman, CEO and founder of Target Data. “He has incredible experience within the marketing data sector. I am confident his expertise in growing other marketing companies will help Target Data fully leverage our current pre-mover leadership position for further and ongoing growth.”

Target Data focuses entirely on data-driven marketing to pre-movers. The company uses analytics to drive intelligent targeting through display advertising, direct mail and email marketing, reaching consumers before they relocate.

About Target Data
Target Data is the industry’s only provider of an end-to-end platform for integrated mover marketing solutions, powered by the most accurate, timely, and comprehensive pre-mover data available. Working with Target Data, businesses can accurately identify, deeply understand, and rapidly market to the greatest number of pre-movers.

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Sarah Dietze
Walker Sands Communications
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