Anderson Hires Christi Watson, Senior Account Director

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Watson to serve as a strategic leader on key accounts at Anderson.

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Christi Watson, Senior Account Director

Anderson Direct Marketing (ADM) has hired Christi Watson as a Senior Account Director. In her role, Watson will be responsible for cultivating client relationships, strategically leading account teams, and developing/retaining many of Anderson’s key customers. Watson brings over twenty years of direct and interactive marketing experience to Anderson. Throughout her career she has managed cross-functional teams, delivering “outstanding client work, on strategy, on budget and on time.”

“We are very excited about the addition of Christi Watson to our team,” said Scott Hopkins, Executive Vice President of Anderson Direct Marketing. “Her dedication to building strong client relationships plus her innovative thinking makes her the perfect strategic leader for our company.”

Watson comes to Anderson with extensive experience in account management, interactive strategy, website development, social media, direct marketing, database development and much more. She has a diverse background of verticals varying from healthcare/pharmaceutical and technology to consumer package goods and even a casual dining restaurant. Watson’s strong account leadership/management skills and her wide-ranging industry knowledge make her an exceptional asset to not only the agency team but to Anderson as a whole.

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Anderson Direct Marketing is a vertically integrated direct marketing company providing complete campaign development and production services in-house. Services include campaign strategy and development, creative, media and lists, database, data processing, e-marketing, SEO and SEM, direct mail and collateral production, digital and offset printing, lettershop, response capture and ROI analysis. ADM is ranked as one of the top 20 DM agencies in the country by DM News. For more information on ADM visit: http://www.andersonDM.com.

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Danielle Nelson
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