Hile Creative Releases “What is a Brand?” White Paper

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Ann Arbor-based branding and web design firm provides free, useful primer.

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My hope is that this white paper will provide business owners — and anyone interested in branding — with an understanding of what the concept really means.

In response to witnessing much confusion about the differences between terms such as “marketing,” “advertising,” and “branding,” Dave Hile, President of Hile Creative, LLC, released a white paper to provide a clear picture of what a brand is and isn’t.

“I’ve been in this industry for nearly 30 years,” said Hile, “and over time, the common language has changed. The word ‘branding’ has been used internally within the advertising world for a long time, but only in the past five years or so has it become a word the general public uses.”

Though the usage of terms like “brand” and “branding” have increased, Hile said the true meaning of the concept has become fuzzier with time.

“Sometimes a client will approach my firm asking for marketing services, but after our initial conversation, it becomes clear that they actually want branding services,” he said. “My hope is that this white paper will provide business owners — and anyone interested in branding — with an understanding of what the concept really means. A company’s brand is its most important asset, and deserves thoughtful consideration and strategy.”

The white paper, entitled "What is a Brand?," is available for download on Hile Creative’s website. Written in an easily digestible fashion, it not only explains branding, but also offers tips and insights for ways to establish a successful brand.

Hile Creative is an Ann Arbor brand development and creative design agency that has served businesses of all sizes for nearly 30 years. To learn more about Hile's full range of integrated services, including web design and development, branding, and advertising, visit http://www.hilecreative.com.

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Holly Higgins, Copywriter
Hile Creative, LLC
+1 (734) 995-1245 Ext: 21
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