Chicago, IL (PRWEB) November 13, 2013
Founded in 1963, CVS was a discount health and beauty aid store with 17 locations. Fast-forward to 2013, CVS is a leading pharmacy in the United States with more than 7,500 stores, a consistent brand message, and effective merchandising strategies that stay on trend. Thus, why Point of Purchase Advertising International (POPAI) is awarding CVS with the 2013 Chief Award for Retail Marketing Excellence on December 12, 2013 during the annual Night of Honors celebration.
POPAI acknowledges CVS’s ability to deliver a distinctive shopping experience. “CVS has supported their marketing strategies with consistent and effective in-store execution,” says Gary Cohen, the Sr. VP of RTC and POPAI Board Member. “Their unique displays and fixtures are intuitive, user-friendly, and designed to reinforce the cohesive look of their stores.”
Recently, CVS has gone above and beyond in providing information for the new health insurance coverage opportunities, promoting their exclusive beauty line Nuance in new ways, and sending funds to Colorado families affected by the flash flooding. Not only is CVS pushing the envelope for new in-store displays, but they’re helping the community in different ways. CVS is the perfect candidate for the POPAI Chief Award recipient. "By winning the Chief Award, CVS has demonstrated in-store marketing execution excellence," says Richard Winter, President of POPAI. "They are admired by their peers as an innovative and progressive retailer."
As the 2013 Chief Award honoree, CVS joins the ranks of leading retailers such as Walgreens, Safeway, 7-Eleven and Duane Reade, to name a few. “The Chief Award represents a significant achievement for any retailer," says Winter. "This recognition signifies that the honoree is at the pinnacle of excellence in innovation and in-store execution – something for which many continually strive.”
About the POPAI Chief Award for Retail Marketing Excellence
The Chief Award for Retail Marketing Excellence is awarded (through a nomination process) to one Brand Marketer and one Retailer each year. The recipients demonstrate effective and innovative use of marketing at retail in their overall marketing strategy and adhere to the highest business standards.
Since 1936, POPAI (Point of Purchase Advertising International) has served as the leading international advocate and voice of the marketing at retail industry. Comprised of chapters worldwide and serving more than 1,400 members internationally, POPAI promotes, protects and advances the broader interests of the marketing at retail community through original research, certified education, showcasing industry excellence, trade forums and protecting intellectual and legislative rights. For more information, please visit http://www.popai.com