Trust Company of America Selects Full Circle CRM via the Salesforce Platform

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Full Circle CRM enables Trust Company of America to view key insights into the volume, conversion rates and velocity of its marketing and sales funnels inside of Salesforce. Dreamforce, the world’s largest vendor in technology event, invites attendees to connect with customers, partners and employers in entirely new ways with social and mobile cloud technologies.

Full Circle CRM has become one of our most important marketing tools. Its comprehensive funnel analytics inside Salesforce have given us more visibility into our marketing performance than ever before. - Mark Piquette, chief marketing officer, TCA

Full Circle CRM today announced Trust Company of America (TCA), the independent custodian offering fully integrated, real-time technology and back office services built exclusively for Registered Investment Advisors, has deployed the Full Circle CRM Marketing Performance Management solution built on the Salesforce Platform to accelerate its customer company transformation. With Full Circle CRM, TCA has been able to track and measure its complete demand generation lifecycle inside of Salesforce and uncover key marketing metrics enabling it to more effectively prioritize investment in marketing campaigns. Additionally, TCA can now understand how many and what types of responses it needs to generate a marketing qualified lead and create a sales opportunity. The announcement was made today at salesforce.com’s Dreamforce 2013 in San Francisco. Full Circle CRM will be in booth N1324 in the Dreamforce Expo.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Full Circle CRM, is currently available on the AppExchange at http://www.appexchange.com.

  •     “TCA is a shining example of the how Full Circle CRM provides key insights for companies tracking their marketing campaigns inside of Salesforce,” said Bonnie Crater, president and CEO of Full Circle CRM.
  •     “Full Circle CRM has become one of our most important marketing tools,” said Mark Piquette, chief marketing officer of TCA. “Its comprehensive funnel analytics inside of Salesforce have given us more visibility into our marketing performance than ever before.”
  •     “Companies around the world are looking to transform into customer companies,” said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. “And partners such as Full Circle CRM are leveraging the power of the Salesforce Platform to help customers like Trust Company of America connect with their customers, partners and employees in entirely new ways.”

Full Circle CRM Key Features

Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that provides powerful weighted campaign influence models and comprehensive funnel analytics. The response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, and makes it easy to track, manage and report on every response generated.

Dreamforce 2013 is the world’s largest vendor technology conference, and expects more than 120,000 people to register to attend this year's 11th annual conference and experience the power of social and mobile cloud computing and connect with their customers in a whole new way. With more than 1,100 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sheryl Sandberg, COO of Facebook; Marissa Mayer, President and CEO of Yahoo!; and Deepak Chopra, Founder of The Chopra Foundation. Dreamforce 2013 offers attendees everything they need to accelerate their customer company transformation in four days, under one roof.

Additional Information

About the Salesforce AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.

Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc.

About Full Circle CRM

Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automation specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at http://www.fullcirclecrm.com.

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Josh Rosenberg
Full Circle CRM, Inc.
650-641-2766 Ext: 202
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