The continued growth and expansion of the company requires a simple, yet iconic brand that can be easily marketed. BizIQ is that brand.
Phoenix, Ariz. (PRWEB) November 12, 2013
The official rebranding of Wildfire to BizIQ has been announced today. The BizIQ name more accurately represents the online local marketing services that the company provides for small businesses, showcasing business intelligence in a constantly evolving digital world.
The decision to change the company name was born out of a necessity to create a brand that was easy to identify and remember. Numerous U.S. marketing companies go by Wildfire, making the name change necessary to separate the company as a leader in its market. In addition, the transition was important in order to create a unique and memorable brand, to improve brand recognition and increase marketing effectiveness.
BizIQ more closely represents the core business mission of the company, which centers on sharing insight and critical intelligence with small businesses in order to give them an advantage over their local competitors. The change was made to position the company ahead of the products and services that it is currently developing.
“Over the past 2 years, we have grown to over 4,000 clients,” says Ryan Russell, Co-Founder and Managing Partner of BizIQ. “In the process, we’ve come to improve many of the ways we operate, gain intelligence and get results for our small businesses. This rebrand will help us realign our company name with the exceptional products and services we are now providing.”
Garrett Cisek, Co-Founder and Managing Partner of BizIQ states, “the web has evolved and our company along with it. The continued growth and expansion of the company requires a simple, yet iconic brand that can be easily marketed. BizIQ is that brand.”
The company’s sales revenue has increased to over 500% since it was created and BizIQ has quickly grown from just 16 employees at its founding, to over 45 employees to date. With this rebranding, BizIQ will continue to grow and set the example as an expert in the emerging local search engine optimization industry.
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BizIQ is a leader in local search engine marketing. Having acquired nearly 4,000 clients since 2012, the company continues to offer a refined array of services including local marketing and search marketing management at affordable rates. BizIQ prides itself on providing comprehensive marketing solutions for small to medium-sized businesses across North America, giving them the tools they need to succeed in their local market.
For more information on BizIQ’s services, please visit http://www.ebiziq.com.