Selligy Closes $2.8 Million in Series A Funding Led By DFJ and Releases Mobile CRM Solution for Enterprise Sales

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Selligy Enterprise Accelerates Data-Driven Sales Strategies by Leveraging Mobile to Capture Key Sales Data Faster

Even though salespeople have broadly adopted mobile devices, enterprises are still flying blind when it comes to what's really working for salespeople out in the field, said Nilay Patel, Selligy co-founder and CEO.

Selligy, an innovator in mobile CRM, announced today the company has secured $2.8 million in Series A funding led by Draper Fisher Jurvetson (DFJ) with participation from Alchemist Accelerator,, and several prominent angel investors. Selligy will use the funding to accelerate the rollout of its innovative mobile CRM solution for enterprises, develop support for other mobile platforms, and scale up company operations. The company has raised nearly $3 million to date. With the Series A financing, DFJ Investor Josh Stein has been appointed to Selligy’s Board of Directors.

“Even though salespeople have broadly adopted mobile devices, enterprises are still flying blind when it comes to what’s really working for salespeople out in the field,” said Nilay Patel, co-founder and chief executive officer of Selligy. "Selligy’s vision is to make both salespeople and sales teams more effective, by building mobile tools that help salespeople with their selling activities, and as a result, give their companies rich data on how those activities push deals forward."

Selligy Enterprise, released today, is a mobile service that uses a salesperson's mobile context – where they are, who they are meeting, what is available to the on-phone calendar and contacts – to intuit the precise data they need from Salesforce Sales Cloud, social media profiles, and other systems. By intelligently matching context to data, Selligy Enterprise reduces time spent navigating applications for key information, and makes it seamless to provide updates to critical systems.

For the enterprise, Selligy Enterprise increases business visibility by making it dramatically easier to capture key deal data from a mobile device. For example, Selligy Enterprise automatically detects when a meeting concludes and sends a notification reminding the salesperson to record the meeting results. When the notification is tapped, Selligy Enterprise presents a customized mobile meeting report, cutting out the manual steps of updating many different records to enable easy and near real-time capturing of deal status.

For the salesperson, Selligy Enterprise helps salespeople sell by presenting a unified mobile tool for managing sales activities. For example, Selligy Enterprise simplifies many day-to-day tasks, such as accessing real-time traffic data to help the salesperson get to the next meeting on time or parsing email instructions to dial conference calls in a single tap. In addition, Selligy can also automate more complex manual tasks, such as identifying the right customer account even where there are duplicates in the system, or intelligently suggesting possible meeting locations when the information is missing.

"Mobile is the next wave of disruption in enterprise,” said DFJ’s Josh Stein. “Selligy is thinking big around this opportunity and leading innovation that unlocks value to companies. We are excited to help Selligy accelerate growth and enable greater mobility for the enterprise."

“Our analysis of CRM data found that salespeople just fill out the most basic fields 75 percent of the time, which is not surprising, given that most salespeople use multiple systems, such as their calendar, Google maps, and spreadsheets, to manage their flow of customer meetings,” said Usman Muzaffar, Selligy co-founder and chief technology officer. “Enterprise mobile apps have been around for years, but if the apps don’t help salespeople sell, it’s not surprising salespeople don’t use them enough to capture complete information.”

A Selligy analysis of common CRM systems found that capturing a full post-meeting report involves accessing more than 20 records, containing hundreds of fields, and performing 7 to 10 searches. Selligy Enterprise allows the salesperson to enter the same data in under 60 seconds with fewer than a dozen finger swipes on their phone.

“Our platform can track customer engagement millisecond by millisecond, but we didn't have the data we needed to tell us what happened in the last sales meeting,” said Shirley Foster, Senior Vice President of Corporate Agility for Thismoment, the leader in delivering engaging social and mobile experiences for leading brands. “With Selligy, our salespeople spend less time entering data, while giving us more data at the same time – allowing us to glean actionable insights and continually improve how we sell."

Selligy Enterprise is available today for businesses using Salesforce Sales Cloud.

About Selligy:

Founded by a unique team of computer scientists and former sales road warriors, Selligy is dedicated to making salespeople more productive and sales teams more competitive. Based in Belmont, California, Selligy provides innovative technology to enterprise professionals and teams looking to leverage the full potential of mobile to improve business visibility, performance and agility. Learn more at – and come meet Selligy at Booth W122 at Dreamforce in San Francisco, November 18-21, 2013.

About DFJ:
DFJ is a venture capital firm that partners with extraordinary entrepreneurs who set out to change the world. Since 1985, DFJ and the DFJ Global Network have had $7B committed to their funds and have managed more than 400 portfolio investments, including AdMob, Baidu, Box, Skype, Hotmail, SpaceX, Tesla Motors, SolarCity, Twitter, Tumblr and Yammer. DFJ works with companies at seed, early and growth stages, with the goal of creating iconic and lasting businesses. DFJ pioneers investing in emerging markets including consumer and enterprise information technology, digital media, and disruptive technologies. Learn more at

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