American Homeowner Preservation "Don’t Invest" Ad Deemed Objectionable

The SEC ban on advertising for investors by private companies ended in September but a distressed mortgage crowdfunding site is experiencing challenges with placing ads as part of a new campaign.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This
American Homeowner Preservation, Advertisement

Revision of American Homeowner Preservation's Advertisement

The goal of our marketing is to encourage investors to consider alternative investments. We are paying 12% on a passive collateralized investment

Chicago, Illinois (PRWEB) November 13, 2013

The SEC ban on advertising for investors by private companies ended in September, but a distressed mortgage crowdfunding site is experiencing challenges with placing ads as part of a new campaign. American Homeowner Preservation ("AHP") operates a crowdfunding site in which accredited investors can invest $10,000 or more to purchase shares of distressed mortgage pools. The ad campaign includes a series of "Don’t Invest" messages, such as "Don’t Invest in Bank CDs!", "Don’t Invest in Real Estate!" and "Don’t Invest in Stocks!", and at least one outlet has deemed the message objectionable.

Ad space is being purchased at outlets where investors would expect to go to check CD rates, browse real estate opportunities and get news on stocks. For instance, investors visiting Bankrate.com to check CD rates and now may find a "Don’t Invest in Bank CDs" banner on Bankrate’s home page. "The ads are tongue-in-cheek. These ‘Don’t Invest’ headlines certainly stand out and grab attention," said AHP’s Founder Jorge Newbery. One outlet, after running the ad for almost a day, pulled the ad and advised that the message was objectionable. According to Newbery, the click-through rate for the "objectionable" ad was over 50% greater than a prior uncontroversial AHP ad.

"The goal of our marketing is to encourage investors to consider alternative investments. We are paying 12% on a passive collateralized investment. That’s a great return. We want to spread the word about what we offer," Newbery said. AHP is currently accepting investments in their 2013C opportunity which features 249 assets, of which 90% are First Mortgages and 10% are REOs. The total investment of $5,660,000 is 38% of the $14,772,615 value of the homes securing the mortgages. Investors can earn 9% for a one year investments, 10.2% for two years and 12% for five years. Revenue is distributed to investors monthly and the minimum investment is $10,000. AHP works with borrowers to find solutions to keep them in their homes.

To satisfy advertising outlets which refuse to run the ads, AHP is refining the content as needed to maintain their impact while also being acceptable to outlets. AHP can be contacted at info(at)ahpinvest(dot)com or (800) 555-1055.