The Tailgate Tour Soaring at Leading College Football Games Around the Country and Online

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10 weeks into the college football season, The Tailgate Tour once again has brought the pregame pageantry back to college sports. For the 14th year, The Tailgate Tour continues to be the nation’s longest running and largest college football fan experience at events and online supported by some of the largest brands in the country.

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This program continues to get bigger and better each year and allows us to showcase how our partners embrace weekend tailgaters and sports fans around the nation.

The Tailgate Tour kicked off Labor Day weekend at the Kick Off Classic in Atlanta featuring #1 Alabama and Virginia Tech and continued on a powerful schedule reaching fans in the SEC, BIG 10, ACC and BIG 12 to include: Texas, Oklahoma, Notre Dame, Clemson, Ohio State and Michigan to name a few. Already the tour has reached over 750,000 fans at events and over 1.5 million across the tours website (http://www.tailgatetour.com) and Facebook at http://www.facebook.com/thetailgatetour. The product of NFuse 360 Marketing, The Tailgate Tour is hosting a powerful mix of consumer and media brands that include Tabasco, Rolaids, Kraft, Johnsonville, Honda Generators, Microsoft, Fox Sports Radio, SiriusXM and Everyday With Rachael Ray.

The Tailgate Tour is a 14-week traveling mobile tour that visits the largest college football match ups and significant rivalries in the nation with focus on providing fans an exciting pre-game interactive experience. Over the last 14 years, the tour has reached over 24 million fans at events and many more across its media partners and social channels.

This year, the tour has been laser focused on convergence and has a series of displays focused on driving consumers online at its host of destinations including Facebook, Twitter, Pinterest and YouTube. It’s tour wide promotion is widely being promoted across all media channels which provides fans an opportunity to win 1 of 14 – 10 day cruises to the Caribbean on Costa Cruise Lines, a Honda EU 2000 Generator, A trip to the national championship game, A DISH Network “Tailgater,” Gas Gift Cards from Shell Oil and their Fuel Rewards Network and much more.

“The response from fans this year has been bigger than ever. Our social platforms have established a place where fans can go and celebrate their victories as well as vent their frustrations or just sound off on what’s topical,” says Jay Freedman, NFuse’s Managing Partner. “This program continues to get bigger and better each year and allows us to showcase how our partners embrace weekend tailgaters and sports fans around the nation.”
Tour dates left include:
November 16 - #25 Georgia @ #7 Auburn (The oldest rivalry in the South)
November 23 – #18 LSU vs #10 Texas A&M
November 30 - #2 FSU vs. Florida

Complete details on all dates and activities related to the tour are being showcased at http://www.tailgatetour.com and on Facebook (http://www.facebook.com/thetailgatetour). Local partners on The Tailgate Tour include a long list of local radio stations, online and newspapers. “While this years program is close to coming to an end, we are already getting numerous requests for our 2014 15th Celebration year and being asked to expand beyond College Football?”

NFuse 360 Marketing is based in Westlake Village, CA and Deerfield Beach, Florida. NFuse 360 Marketing is a strategic integrated Marketing, Promotion and Events company that directs an array of custom marketing programs for Radio, TV and Brands. NFuse 360 builds hundreds of custom programs a year that are structured on providing 360 degrees solutions for its clients. http://www.nfusemarketing.com & http://www.nfuse360.com.

More Details: Paul Jurmain – pjurmain(at)nfusemarketing(dot)com

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Paul Jurmain