SourcingLine Rates R2integrated as a Leading Marketing Automation & Digital Services Firm

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R2i helps businesses identify, implement and optimize complex marketing technologies like marketing automation platforms to help reach audiences and measure ROI.

SourcingLine is a research firm focused on IT, marketing and business consulting services and conducts independent, quantitative analysis on services firms. Their most recent report outlines the focus and capabilities of ten top consulting and implementation firms in the marketing automation space and R2integrated (r2i) is positioned as a market leader. R2i is a digital marketing and technology agency with a concentration on identifying best in breed technologies that can be customized to efficiently and effectively achieve an organization’s marketing objectives.

The SourcingLine report evaluates each firm’s focus on marketing automation services against their ability to deliver on client expectations. Information for the report was gathered through an extensive submission process as well as third-party client interviews. R2i is highlighted due to its capabilities to provide deep technology expertise, implementation, customization and management services for marketing automation platforms like Eloqua, Marketo, Pardot and ExactTarget.

All firms are plotted on the SourcingLine ‘Top Marketing Automation Consultants’ Leaders Matrix and r2i is at the top of the ‘ability to deliver’ scale and bridges the line to having a focused and specialized set of marketing automation capabilities. The individual firm profile page details r2i’s service lines, industry focus, CRM functions and client reviews.

“Marketing automation platforms are a desirable asset for marketers, but they’re not ‘automatic.’ We know that the process of selecting a platform can be overwhelming. We also understand that once a selection is made, there is a great deal of strategy, customization, content development and integration of systems and departments that must take place in order for the value of marketing automation to be realized,” says Cara Cameron, VP of Digital Strategy at r2i. “We appreciate SourcingLine’s approach to their matrix and the way in which they position marketing automation as one component of a digital marketing strategy.”

In addition to providing services related to marketing automation, r2i also conducted the research and publication of its own Marketing Automation Matrix which allows marketers to compare the feature sets and capabilities of some of the leading platforms on the market.

For more on r2i, visit

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Natalie Staines
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