Collective - Experience Group (CXG) Press Release

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This is a very exciting time, as we launch Collective – Experience Group (CXG), a brand engagement agency owned by InVision Communications.

InVision Communications has gathered four experienced marketing and communication industry veterans and teamed them together to launch Collective-Experience Group (CXG), a brand engagement agency headquartered in San Francisco’s East Bay. http://www.collective-experience.com

“We’ve created this agency in order to work with change agents who desire bolder, better, different,” says Mike Burgess, President of CXG. “We are looking to align with those that despise the status quo, to do exciting things that are not currently being done for our client’s most important stakeholders. Our Collective Experience includes award winning marketing campaigns and consumer events as well as game changing experiences for user groups, dealers and distributors, sales organizations and employee populations.”

“Communication is such an important component of any successful enterprise,” said Don Moss, Executive Creative Director. “Our goal is to create campaigns that engage key stakeholders in both an emotional and practical way. We want to do that with a fresh take on integrating live and digital technologies to create the next generation of “collective experiences” that bring brands and people together.”

Patrick Connolly, Director of Creative Technologies is excited about the opportunities digital expression offers, particularly as an extension of a live brand engagement. “There are few barriers now to how far and wide you can capture people’s curiosity and build lasting bonds with exciting brands,” says Patrick. “The key is to be relevant, fun and true to the brand’s purpose and essence.”

Nan Lyons, Account Director believes clients are sophisticated enough to know when an agency is competent or not, The acid test is whether they can apply their understanding and creativity to the goals of the engagement. “I believe my job is to get inside our client’s head and help direct our team to a successful outcome.”

CXG is wholly owned by InVision Communications Inc., an award winning event marketing and communications company with offices in San Francisco, Chicago and New York.

For more information please call Nan Lyons at 415 213 4864 or visit http://www.collective-experience.com

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Angela Smith
InVision Communications
+1 (925) 280-7879
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