Exert Co. Proclaims: High Performance with Cooler Skin

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Exert Co. releases Exert Smart Body Coolant, a spray that activates when skin temperature rises, cooling the body by 2-6 degrees.



There is no need to wait around in the locker room to cool down before getting dressed for fear of sweating through one's clothing.

The warm up before a workout and the cool down after are two of the most important aspects of a fitness routine. Steadily increasing effort in the beginning of a workout allows the body to adapt and decrease the risk of injury. Unknown to many however, is that when the skin heats up it actually inhibits athletic performance.

In a study published by Experimental Physiology, Sawka, professor of Applied Physiology at Georgia Tech, studied the effect that an increased skin temperature has on a person’s aerobic performance. He found that for every degree increase in skin temperature, the person experiences an almost 2% drop in athletic performance level. Sawka concluded that if skin temperature remains cool, aerobic performance improves.

Exert Co. had this exact piece of information in mind when developing their premiere product, Exert Smart Body Coolant.

Once sprayed on the body, Exert activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply. Exert acts as a portable, cooling, micro-climate for the skin that can help athletes.

Exert also decreases the time needed to cool down at the end of a workout. There is no longer a need to wait around in the locker room to cool down before getting dressed for fear of sweating through one’s clothing.

“Whether it’s the result of physical exertion, stress, anxiety, environment, or even menopause, Exert provides invisible, scent free, hypoallergenic all-day protection,” explained Christopher Joyce, CEO of Exert Co.

Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Mr. Joyce and Arvind Rao, Chief Innovation Officer.

The warm up and the cool down serve to maximize a fitness routine and keep people safe from injury. Exert offers the ability to stay cool, remain healthy, and keep improving with every workout.

A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant, visit http://exertco.com or call 877-929-9922.

About Exert Smart Body Coolant

Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com.

About Exert Co.

Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.

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Jacob Markiewicz
Joyce Co
+1 3023004671
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Christopher Joyce
Joyce Co
302 353 4018
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since: 06/2013
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