Playnomics' Acquisition Value Predictor Predicts New Customer Lifetime Value
“Accurately forecasting mobile, in-app user behavior is the most valuable insight a marketer can have at their disposal,” said Chethan Ramachandran, CEO of Playnomics.
San Francisco, Calif. (PRWEB) November 13, 2013
Playnomics, a pioneer of predictive marketing for mobile and web apps, today announced the open beta launch of the Acquisition Value Predictor tool that allows marketers to rapidly identify channels offering the greatest return and shortest payback. Marketers can then reallocate advertising spend to top-performing channels and campaigns in real time for maximum ROI.
Results from the AVP closed beta show that the 5% of users predicted to be most valuable by the AVP tool, accounted for more than 75% of all revenue in the first 45 days. Starting today all developers are open to join the open beta for early access to AVP.
“Accurately forecasting mobile, in-app user behavior is the most valuable insight a marketer can have at their disposal,” said Chethan Ramachandran, CEO of Playnomics. “Early results show our AVP tool predicts the lifetime value of installs with over 75% accuracy by marketing channel, either paid, referral or organic sources. It’s a huge leap forward in optimizing campaign spend and attribution for user acquisition managers.”
Without predictive metrics, calculating ROI and payback days by acquisition source and marketing campaign can require months of data collection across a wide variety of sources. With today’s launch, it’s now possible to remove the uncertainty marketers face in finding the highest value customers by enabling more accurate forecasting instead of buying on a cost-only basis. The Acquisition Value Predictor utilizes Playnomics’ advanced machine learning stack that continually collects, analyzes, and scores user behaviors with greater predictive accuracy, even in rapidly changing digital environments.
MobileAppTracking, an attribution analytics platform that works with clients like Supercell, EA, Square, and Kayak, recently partnered with Playnomics to offer the Acquisition Value Predictor to their clients. “MobileAppTracking provides app marketers a single SDK for unbiased attribution,” said Peter Hamilton, CEO of HasOffers. “By integrating with AVP, our clients can predict the lifetime value of their advertising partners and channels, effectively showing early signs of which sources will most likely be ROI positive. Access to predictive trends like this are a game changer for app marketers who want to quickly adjust their campaigns for better performance."
Pairing the Acquisition Value Predictor with Playnomics' PlayRM suite of predictive segmentation and targeted messaging tools allows marketers to further maximize LTV with personalized user experiences. Utilizing custom messaging, push notifications, third-party static and video ads and more, apps are able to use Playnomics as an end-to-end mobile marketing solution.
Contact support(at)playnomics(dot)com to add the Acquisition Value Predictor and/or PlayRM SDK to your app or game. For more information, please visit http://www.playnomics.com/avp/.
About Playnomics
Founded in 2009, Playnomics is the global leader in predictive marketing and data science for games and app. Playnomics has captured deep dynamic user behaviors across over 200 million user profiles, and enables leading apps and games to retain, monetize, and personalize the app experience for all customers. Playnomics is comprised of entrepreneurs and industry experts who pioneered data mining in finance, information security, and bioinformatics. For more information, please visit http://www.playnomics.com/avp/.