Spafax wins IAG content contract for British Airways and Iberia

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Global content agency Spafax has been awarded a contract with International Airlines Group (IAG) to provide inflight content and entertainment services for both Iberia and British Airways.

We look forward to matching the airlines' commitment to continually exceed passengers’ expectations by providing truly compelling world-class content and entertainment.

Global content agency Spafax has been awarded a contract with International Airlines Group (IAG) to provide inflight content and entertainment services for both Iberia and British Airways.

This follows a competitive pitch process in which the brief stressed the need for both innovation and operational synergies.

Niall McBain, Chief Executive Spafax said:

“We are absolutely thrilled to be working with IAG to provide entertainment for British Airways and Iberia Airlines – two of the world’s most reputable airline brands.

“We look forward to matching the airlines' commitment to continually exceed passengers’ expectations by providing truly compelling world-class content and entertainment.”

Editor’s notes

For interviews with Niall McBain or for further information please contact:
Schneider Bartosch Communications
+ 44 (0)20 7159 3470

About Spafax

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include Air Canada, Emirates, Etihad Airways, Fairmont Hotels & Resorts, Lufthansa, Mercedes-Benz, and many more. Spafax is a tenthavenue WPP company. http://www.spafax.com

Spafax facts and figures

  •     25 years negotiating with film and music studios
  •     25 years acquiring and commissioning content
  •     25 years working with the world’s leading brands
  •     #1 media group in the world: WPP
  •     2 million consumers per day

About International Airlines Group

International Airlines Group is one of the world's largest airline groups with 435 aircraft flying to 230 destinations and carrying 69 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue. Formed in January 2011, IAG is the parent company of British Airways, Iberia and Vueling.

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. http://www.tenthavenue.com

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Alice Williams

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