Market Publishers Ltd Announced as Media Partner of 2nd International Conference on Marketing 2014

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Market Publishers Ltd is announced as a media partner of the 2nd International Conference on Marketing 2014 (ICOM 2014), taking place on 25th and 26th February 2014 in Colombo, Sri Lanka.

TD The Market Publishers Ltd

Market Publishers Ltd is announced as a media partner of the 2nd International Conference on Marketing 2014 (ICOM 2014), taking place on 25th and 26th February 2014 in Colombo, Sri Lanka.

The 2nd International Conference on Marketing 2014 will bring out critically important themes in the field of marketing. World-class, industry leaders, researchers, scholars and professionals from across the globe will gather in February next year to participate in inspiring sessions and to discuss burning questions of common interest as well as provide a platform to establish relationships with new colleagues. Keynote speeches, numerous research papers and presentations, interesting and interactive discussions may add higher value to participants.

The conference will welcome papers from researchers, scholars and professionals which examine theories, strategies, challengers, core values and future trends relating to marketing. Participants are also welcomed to submit abstract for virtual participation.

Event Details:

2nd International Conference on Marketing 2014
Date: 25-26 February 2014
Location: Taj Samudra Hotel, Colombo, Sri Lanka

The upcoming ICOM 2014 conference covers, but not limited to the following areas:
B2C and B2B marketing

  • Managing business-to-business customer relationships
  • Managing business-to-customer relationship
  • Establishing corporate trust and credibility
  • New consumer capabilities
  • Business marketing and supply chain
  • Institutional and government markets
  • Consumer neuroscience
  • Delivering customer values and shareholder values
  • Creating customer value, satisfaction, and loyalty
  • Customer databases and database marketing
  • Consumer behaviour and consumer's trend for the future
  • Creating shareholder value, satisfaction and involvement

Building strong brands and brand crisis

  • 21st century branding
  • Crafting the brand positioning
  • Building, measuring and managing brand equity
  • Brand portfolios and brand extension
  • Brand crisis
  • The future of brands
  • Does a brand influence society
  • Successful brands and failed brands
  • Co-created brands
  • Brand equity
  • Brand identity formation

Integrated marketing communication strategy

  • Designing and managing integrated marketing communications
  • Celebrity endorsements/buzz marketing
  • Managing mass communications
  • Managing personal communications
  • Analysing environment and strategy formation
  • Analysing macro environment and micro environment
  • Competitor analysis and competitive strategies
  • Media convergence and its strategic implications

International marketing and global marketing research

  • Marketing to cultural market segments
  • Developed vs developing markets
  • Regional economic integration and trading agreements
  • Using a global web Strategy
  • Form of foreign involvement in international businesses
  • Establishing global service brands
  • Trends, opportunities and challengers in global market place
  • Marketing research and future challengers
  • pros and cons of online research
  • Global market research challenges
  • Trends and new techniques

Social marketing and social media

  • Debates and deconstruction of social marketing
  • Corporate social responsibility and the responsible marketer
  • Sustainable marketing
  • Challenges of social marketing
  • Socially responsible marketing and ethical marketing practices
  • Corporate benefit and perspective of social marketing
  • Cases of social marketing
  • Social marketing campaigns and its impact on society
  • Green marketing
  • Non profit marketing

Designing and managing services

  • Managing service quality and customer expectations
  • Marketing strategies for service firms
  • E-services and E-service challengers
  • Improving service differentiation, quality and productivity
  • Improving customer support services
  • Service characteristic and overcoming challengers
  • Internal marketing, external marketing and interactive marketing

Please note that Market Publishers’ registered customers are eligible for special discounts.

To register at please visit our Registration Page.

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Tanya Levdikova
since: 04/2013
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