Robbins Brothers' New TV Campaign Takes Viewers on Dramatic Engagement Journey

Share Article

This holiday season, Robbins Brothers, The Engagement Ring Store, launches a new television ad campaign that reflects the range of intense emotions a couple experiences during the moments before, during and after the marriage proposal.

It was a pleasure collaborating with Robbins Brothers on this campaign as they are exposed to diverse couples daily in their stores.

Robbins Brothers, The Engagement Ring Store™ known for providing customers with personalized service, detailed education and an extensive selection of loose diamonds, engagement rings and wedding bands, exposes viewers to the wide range of emotions one feels before, during and after a marriage proposal with a new television campaign called "You’re Ready." Today, the 30-second commercials begin airing on digital, local broadcast and cable stations in Los Angeles, San Diego, Dallas, Houston, and Seattle. Each one captures the nervousness, confusion, realization, excitement, relief and joy associated with the specific moment someone pops the question, Will You Marry Me?

The Robbins Brothers television spots include a close-up view of the hopeful groom preparing to propose with quivering lips and sweat rolling off his brow, while a bride-to-be waits in anticipation with an excited and tearful expression the moment she realizes her significant other will drop to his bended knee. The viewer will witness the raw emotion and reactions of the moment a person changes from “single” to “engaged.”

Conscious Minds, a brand entertainment agency based in Pasadena, California, proposed the concept to feature the various reactions one experiences during the moments leading to engagement. “It was a pleasure collaborating with Robbins Brothers on this campaign as they help diverse couples daily in their stores,” said Blake Heal, director and co-founder. “Our goal was to showcase the preparation, uneasiness and excitement that is associated with this life-changing event.”

“We prioritize helping couples find the perfect engagement ring to celebrate this momentous occasion in their lives,” said Larry Gomperts, executive vice president of marketing for Robbins Brothers. “We love being a part of a couple’s romantic journey from ring shopping to getting engaged. While each couple is different and each marriage proposal varies in idea and location, the range of emotions associated with this engaging moment is a genuine and universal experience that everyone can appreciate.”

Watch the new TV commercial here:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tracey Lyles