Global Public Display Shipments and Revenues Poised for Rebound in 2014, According to NPD DisplaySearch

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Positive developments emerging in 2013, to result in market growth over the next several years.

Figure: Worldwide Flat Panel Public Display Shipments and Forecast

The market for public displays appears to be on the verge of breaking out of the holding pattern it has been in for the last two years....

After a year of flat growth in 2013, the global public display market is expected to rebound next year and grow 19 percent year-over-year, as global economic conditions improve, emerging markets increase public display investments, and prices continue to fall. Also helping to foster growth, according to the latest NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report, several major global events and large projects will rely heavily on public displays.

The public display market in Europe, the Middle East, and Africa (EMEA) is projected to grow 22 percent in 2014, due in large part by the Winter Olympics in Russia and the Fatih Project of interactive classroom whiteboards in Turkey. The World Cup in Brazil this summer will spark 41 percent growth in Latin America. Global average selling prices (ASPs) will fall 8 percent in 2014, with ASPs for certain display sizes declining as much as 15 percent.

“The market appears to be on the verge of breaking out of the holding pattern it has been in for the last two years,” said Todd Fender, senior analyst of professional and commercial displays at NPD DisplaySearch. “Recent positive regional trends and brand growth in 2013 is expected to continue over the next several years.”

China continued to see impressive year-over-year growth of 40 percent in public display shipments, though the EMEA region is still the largest market. Samsung is the market share leader, shipping more than a quarter of all LCD public displays globally. Over the last several quarters Samsung has steadily pulled farther ahead of their competitors.

Additionally, display prices have continued to fall due to panel manufacturers optimizing their fabrication plants by adopting a variety of new LCD sizes. TV panel manufacturers have also driven prices down in order to grow consumer volumes, resulting in lower average selling prices.

“Larger displays are becoming more readily available and more affordable,” Fender added. “Together, these factors may put pressure on unit growth, as sales of some of these larger displays will cannibalize shipments of smaller screens used in video wall installations; however, at current price points, any loss in volume will be made up by higher overall revenues and profits.”

The NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report analyzes historical shipments, revenues, and forecast projections to provide an accurate, detailed view of the public display market. For more information, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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