Excentus and Shell Extend Fuel Rewards Network™ Savings Program to Include Natural Gas and Electricity Retailers

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Expansion Gives Select Energy Retailers New Opportunities to Drive Customer Loyalty by Rewarding Residential Natural Gas and Power Purchases with Fuel Rewards Savings

Excentus, the leading provider of loyalty marketing programs and cents per gallon fuel savings, today announced a new savings option for a select group of Shell Energy North America customers. Certain Shell Energy customers that sell natural gas and electricity directly to residential consumers in deregulated markets, or retailers, can now offer their end-use customers the full benefits of Excentus’ national rewards program, the Fuel Rewards Network™ (FRN).

“We are proud to continue our expansion of the FRN program across the nation to help consumers combine multiple cents-per-gallon rewards offers for potentially huge savings on high quality Shell fuels,” said Dickson Perry, Founder, Chairman and CEO of Excentus. “Cents per gallon rewards have proven to offer higher perceived value than other loyalty currencies, and by extending the Fuel Rewards Network to energy retailers we are providing a truly unique customer retention and brand loyalty driver.”

The FRN™ program expansion converts natural gas and power used in residential homes into Fuel Savings® rewards that are redeemable at nearly 10,645 participating Shell stations around the country. Eligible Shell Energy Retailers can also take advantage of the broader FRN™ program benefits that provide consumers with multiple opportunities to earn rewards through brand-name online merchants and at grocery stores, restaurants, retailers and service providers coast-to-coast (ways to save vary by market).

“The FRN program is quickly becoming the most recognized and fastest growing cents per gallon rewards program in the nation,” said Frans Everts, Vice President of Shell Energy North America. “Enhancing this program with additional savings options will help deliver greater value to select current and future Shell Energy Retailers and help them grow their business.”

The retail energy component of the FRN™ program extends into all states open to natural gas and power competition, including: Illinois, Ohio, Maryland, Pennsylvania, Texas, Connecticut and New York, Michigan, Delaware, Arizona, California, Massachusetts, New Jersey and Washington, DC. Shell Energy Retailers will have defined market areas to fit their business needs and will be able to incentivize their customers with Fuel Savings® rewards for their energy purchases.

For more information about the Excentus energy retailer program please visit Excentus or contact Vanessa Horwell at vanessa(at)thinkinkpr(dot)com or (305) 749-5342 ext. 232 or Amanda Williams at awilliams(at)thinkinkpr(dot)com or (305) 749-5342 ext. 238.

About Excentus
The Fuel Rewards Network™ program is owned and operated by Excentus Corporation. Excentus Corporation is the creator of and patent-holder for marketing programs and services that utilize price roll-down discounts at the pump as the ultimate consumer reward. Excentus has spent more than 15 years developing and perfecting the Fuel Rewards Network™ program's technology and program features to make it easy for consumers to save money on fuel and convenient for businesses to build loyalty and create value for customers. The growing Fuel Rewards Network™ program provides members with the opportunity to earn free fuel simply by purchasing the things they normally would from more than 1,400 retail locations, nearly 700 online merchants, and 10,000+ restaurants, and redeeming their rewards at participating fuel stations across the country. To date, Excentus has helped more than 10 million consumers save hundreds of millions of dollars on fuel. Excentus currently holds nine patents on the technology behind the cents per gallon model and licenses various uses of its patent portfolio to provide private-label fuel discount programs through its business unit, Centego II, LLC. Headquartered in Dallas, Texas, Excentus was founded in 1996 and is a privately held company with more than 200 employees. For more information please visit http://www.excentus.com.

About Shell Energy North America (US), L.P.
Houston-based Shell Energy North America (US), L.P., a wholly owned subsidiary of Royal Dutch Shell plc (Shell), serves its customers through its regional offices located throughout North America. As an integral part of the Shell Trading network of companies, Shell Energy North America (US), L.P. is the primary marketer of Shell's equity natural gas in North America. As a leader in gas and power marketing, Shell Energy North America (US), L.P. and its subsidiaries, trade and market natural gas, wholesale power, environmental products and risk management products with counterparties and customers throughout the region. More information is available online at http://www.shell.us/energy.

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Vanessa Horwell
ThinkInk PR
+1 305.749.5342 Ext: 232
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Amanda Williams
ThinkInk PR
305.749.5342 238
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