Edge Brownie Pan Inventor Unveils a Better Muffin Pan

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Baker's Edge, a tiny American bakeware company best known for its Edge Brownie Pan, introduces a fully redesigned muffin pan that is "better" than the rest.

Baker's Edge did not want to just make conventional bakeware, they wanted to make conventional bakeware better.

America's smallest bakeware company, Baker's Edge, has introduced their newest innovation in baking - the Better Muffin Pan. The Better Muffin Pan represents the company's first step in growing their specialty bakeware company into a full baking brand. The Better Muffin Pan enters the conventional bakeware marketplace as a premium cupcake and muffin pan, and looks drastically different than its competitors. Baker's Edge did not want to just make conventional bakeware, they wanted to make conventional bakeware better. Taking a fresh look at how muffins are baked, Baker's Edge found several ways to improve upon the standard muffin pan. Single piece construction, patent pending realigned cup layout to reduce "spill zones", and designated handles for your oven mitt thumb are some of the innovations that help this pan to perform better.

Niche and specialty bakeware is trend sensitive - while conventional bakeware tends to perform more consistently over time. Cupcake and muffin pans continue to do very well in this multi-billion dollar a year industry - and Baker's Edge hopes that their Better Muffin Pan can find success as a premium offering in this category. The company expects their Better Muffin Pan to create renewed interest in their existing lines as well as attract new fans and customers.

About Baker's Edge

Founded in 2004, Baker's Edge is a husband and wife bakeware company headquartered in Carmel, IN. The company became well known for their Edge Brownie Pan, which become an international success and has been referred to as one of the biggest disruptors in the world of specialty bakeware. Baker's Edge production takes place in the Minneapolis, MN, area. Follow their story on Facebook.

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Matthew Griffin
@Bakers_Edge
since: 03/2009
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