“WoW attracts quality attendees; there are a lot of younger consumers, and women too”, says Robin Coupar, brand ambassador of Campari America.
San Francisco, CA, November 18, 2013 (PRWEB) November 18, 2013
Fans of whisky will be able to sample a wide range of exclusive brands at the upcoming Whiskies of the World (WoW) Expo to be held on The SF Belle Hornblower Yacht on Saturday, March 29, 2014.
Known as the oldest consumer-tasting events in San Francisco and one of the most innovative in the country, the festival has grown over the years to become a much-anticipated San Francisco staple. Each year, the Expo attracts over 1200 high-income spirits lovers and presents well over two hundred whiskies, from well-known brands to small independent bottlers.
Last Whiskies of the World Expo sold out weeks before the show, and received excellent reviews from the attendees as well as participating brands. “Whiskies of the World has a very balanced grip with a lot of new consumers each year,” says Diageo Master of Whisky, Steve Beal, whose company has been making its appearance at Whiskies of the World San Francisco since its foundation. “It also provides an entertaining, responsible, fun platform to get our message across. I get lots of rave reviews from consumers.” Robin Coupar, brand ambassador of Campari America, is happy to comment on the quality of the event, and the whisky drinker profile in general: “There were a lot of younger consumers and a lot of women too.”
The Expo 2014 will be hosted on the restored elegant SF Belle Yacht, the exclusive venue for the Expos for several concurrent years. The yacht will remain docked throughout the evening. Peter Lemon, the spirits writer for TheCask.com blog, comments on the quality of the venue: “Having a large-scale whisky event on an elegant, docked riverboat is a much nicer setting than a sterile hotel conference room.” The venue will be able to offer to a discerning whisky drinker four hours of sumptuous sampling on three ballroom-size tasting decks, and a cigar and whisky pairing Masterclass on the open roof top deck, all while being on the water and enjoying the bay’s beautiful skyline.
The festival will focus on education, while providing entertainment, and will be enlightening for whisky novices and experts alike. This is a once-a-year opportunity to discover just how complex and fascinating whiskies are with their unique flavors and aromas, as well as with their own distillation and maturation processes. Besides the generous tasting, the guests will enjoy such popular features as Mixology and cocktail making demonstrations with premium whiskies, innovative whisky gear showcase, and whisky pairings with artisanal foods: cheese, chocolate, seafood.
Alongside the knowledgeable ambassadors pouring their whiskies, the Expo will feature educational seminars conducted by master distillers, blenders, and whisky makers. These distinguished members of the whiskey community will engage the guests in the process of education, appreciation, and celebration of fine distilled spirits in a personal, first-hand setting, all while sampling the most distinct whisky expressions. In addition to the diverse golden spirits and sought-after products of American craft whiskeys, there are premium rums, gins, and cognacs to demonstrate the growing popularity of the innovative craft distilling. With 15 years of successful event production, Whiskies of the World 2014 is destined to become the whisky tasting event of the year.
More about Whiskies of the World Expo:
Whiskies of the World Expo, San Francisco was founded in 1999 and arrives annually on Saturday night toward the end of March. Based in California, the company is co-owned by the prestigious International Wine and Spirits Competition, and the seasoned event organizer and whisky appreciator, Douglas Smith. Recently, the event has expanded and is held annually in Austin and Atlanta, thus making WoW a national whisky tasting event. “Whisky tasting events are extremely popular; and we’ll continue to be on the lookout for more whisky-embracive markers for our quality and creative festival,” says Douglas Smith, the event director.
For more information, contact:
Whiskies of the World Expo
Direct Line: (408) 225-0446