Driving Innovation Through Consumer Rituals

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Amati & Associates launches a new series of off-shelf workshops, to assist clients in tapping into consumer rituals.

Amati & Associates is launching a new series of off-shelf workshops, to assist clients in tapping into consumer rituals. The offering includes an introductory session - to help clients assessing rituals opportunities in their businesses- as well as more ‘open’ gathering, including external experts and lead users to trigger co-creation.

"Rituals are an incredible source of innovation," reveals Filiberto Amati of Amati & Associates, " and ritual based innovation is often more relevant and defendable, because of the strong emotional bond that consumers have with rituals."

A presentation of the workshops can be requested by visiting Amati & Associate's website or by downloading it at: http://www.filibertoamati.com/download/rituals_workshops.pdf.

Amati & Associates is a growth advisory firm, based in Warsaw, Poland and with offices in Barcelona, Spain and Amsterdam, The Netherlands. They assist their clients in fuelling growth by developing unique innovation ideas, stronger and more relevant brands, or by planning for international development.

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Filiberto Amati
@filiberto6
since: 03/2009
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Amati & Associates
since: 07/2012
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