It’s a very hectic time, but also a very important time to maintain stellar relationships with customers. We’ve written this guide to give businesses a quick and easy way to stay connected with their customers and make the most of this busy sales season.
Providence, RI (PRWEB) November 14, 2013
The small business experts at Batchbook have released The Procrastinator’s Guide to Holiday Promotions. From Black Friday to Cyber Monday to Christmas shipping deadlines, small businesses are slammed this time of year. We’ve collected and share promotion ideas, a handy timeline, tips, and helpful statistics to help increase sales while navigating through the hectic holiday season.
“It is called “Black Friday” because this is the time of the year many businesses make their profit for the year -- literally financials go in the black,” explains Batchbook CEO Pamela O’Hara. “It’s a very hectic time, but also a very important time to maintain stellar relationships with customers. We’ve written this guide to give businesses a quick and easy way to stay connected with their customers and make the most of this busy sales season.”
The guide includes an infographic with useful holiday statistics as well as a calendar to follow along with when scheduling promotions. Small business owners have limited time and money to spend on holiday marketing, so this guide provides quick ideas backed by useful stats.
Inside the guide you'll discover:
- 3 surprising days to send an email offer
- Why your emails should be mobile ready
- Where 97% of shoppers turn to for advice
- How to give your social promotions more pop
- What type of gift to give favorite customers
Batchbook has gathered tips and statistics from experts at MailChimp, Offerpop, Formstack, 99designs, and Direct Mail Manager.
“Since the holidays account for 20-40% of annual sales for retailers, it’s important to get the promotions right,”said Raymond Bonachea, VP of Marketing at Batchbook. “There are so many marketing channels and so little time during the season, that we felt it was important to help businesses focus on the top-performing tactics to help them get the most sales from their efforts.”
Batchbook has also launched a coordinated series on their blog which will run throughout the holidays where they will be covering topics like blogging, email, direct mail and social promotions. They are encouraging small businesses to share their success stories as they take their promotions from Ho Ho Hum to Holiday Happiness.
Batchbook, http://batchbook.com, builds software that helps small businesses connect with their customers. Their core product is a small business social CRM designed to help businesses maintain a high level of personal touch with their most important customers and to increase sales through customer friendly relationships.