Web Facelift Reflects Arubedo's Focus on Organic Electronics

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Arubedo dramatically reinforces its presence in the organic electronics industry with a refreshed website that showcases its unparalleled approach to delivering fully integrated solutions to customers.

Arubedo grabs the attention of the organic electronics industry with the launch of a greatly enhanced home page. The new site boldly displays the company's comprehensive and visionary approach to the development and deployment of organoelectronic technology.

Since an exciting arrival in the organic electronics sector less than two years ago, Arubedo has quickly established a reputation as one of the only companies in the sector to offer an entirely holistic business model for the adaptation and development of organic electronic technology.

"We have a strong, focused vision for the implementation of organoelectronic technology and we want our web page to hammer home that point for our customers," says Dr. Fredrik von Kieseritzky, CEO of Arubedo. The redesign was partly driven through the company's experience with clients and partners from around the globe. "What we kept hearing was that Arubedo is offering something truly unique – the possibility to integrate everything from early-stage R&D of materials and technologies to late-stage product development - all into a single program." When asked how important feedback from customers is for the company, Alexander Munro, Senior Strategist at Arubedo offered the following: "It is critical. Arubedo is providing an extremely tailored product that is handmade to suit the needs of each and every one of our customers. For us to be the best we need to react as quickly as possible in building a fantastic customer experience."

The website now boasts a wealth of photographs that illustrate the diverse activities and research platforms underway. Key activities are now visually highlighted with eye-catching menus and title bars, and a description of the services provided is clearly and gracefully presented. "Our website should be a reflection of how our core business operates." states Dr. von Kieseritzky. "No gimmicks, no flash, just a stable and transparent showcase of our strengths and abilities." The website is designed to not only inform, but to inspire as well. "We have had companies approach us with an idea they are looking to transform. Perhaps you want to add an OLED logotype to an existing product but are uncertain how to realize it. Now we have a creativity portal for that."

Customers interested in learning more should visit http://arubedo.com.

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Fredrik von Kieseritzky, PhD, CEO
Arubedo AB
+46 70 7515353
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