San Joaquin Valley College Selects Sparkroom as Their New Enrollment Marketing Application

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Sparkroom to provide end-to-end solution as college transitions to in-house enrollment marketing management

San Joaquin Valley College (SJVC) recently selected Sparkroom as their new enrollment marketing application as they transition to self-managed media campaigns. SJVC chose Sparkroom because of its ability to “do everything in one easy-to-use platform,” according to Susie Sanders, interactive marketing manager at SJVC, an accredited family-run junior college that provides accelerated career-focused curriculum throughout 12 California campuses and an online division.

When they began their search for a way to manage their media spend in-house, the team at SJVC knew they wanted a proven solution. Sparkroom, the most advanced and widely deployed enrollment marketing application in higher education, appealed to them because of its proven track record.

“The Sparkroom team was savvy and easy to work with. Plus, they provided us with great references to help us feel confident about our decision,” explained Sanders.

“Sparkroom is the perfect tool for schools stepping out on their own for the first time,” said Al Huizenga, director of Sparkroom. “It automates the drudgery and lets marketers focus on making smarter, data-based decisions. We know higher education marketing teams are often small, so we built Sparkroom to help schools do more with less.”

Sparkroom, a software-as-a-service (SaaS) application, helps college and university marketers grow enrollments while controlling the cost of student acquisition. Sparkroom integrates marketing data, automates marketing processes and provides marketing analytics that drive smarter decisions and a more optimized budget.

To request a personal Sparkroom demonstration, click here.

About Sparkroom
Sparkroom is the most advanced and widely deployed enrollment marketing application for higher education, processing more than one million inquiries each month. Sparkroom is owned by CUnet, a full-service, digital marketing agency specializing in identifying and recruiting students for the higher education industry. For the past decade, CUnet has helped colleges and universities reach enrollment goals through interactive marketing applications and technology. CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information about Sparkroom, visit

About SJVC
San Joaquin Valley College ( is an accredited private junior college that provides accelerated, career-focused curriculum and instruction to its students. The College has prepared more than 25,000 graduates for professional success in their chosen careers. Founded in 1977, SJVC has 12 campuses located throughout California — plus an online division — and offers more than 20 accelerated Certificate and Associate of Science degree programs in the business, medical and technical fields.

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Kathy Bryan
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