Long Beach Bagel Shop Sees Success with SMS Marketing Broadcast

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Local bagel & deli shop, Beach Bagel & Deli, boasts successful SMS marketing broadcast as part of the national SMS Masterminds network.

The text message broadcast sent to Beach Bagel & Deli's customer database.

Beach Bagel & Deli in Long Beach, NY, has seen great success with a mobile offers sent to loyal customers.The bagel shop utilized local mobile and loyalty marketing expert and SMS Masterminds licensee MyNYRewards.com’s Loyalty Rewards Kiosk to send a text message, or “broadcast,” to their customer database on Oct. 30.

The message sent to the 735 mobile subscribers opted-in at the time of the broadcast reads, “Good Morning Long Beach! TODAY @ Beach Bagel & Deli:Come In 4 A FREE Small COFFEE No Purch Necessary. Thnx 4 Visiting Us. Show text & Check-In”.

The broadcast resulted in a drastic increase in normal business for the bagel shop. In the 24 hours following the broadcast, the store received a 259 percent increase in daily traffic. With a normal daily average of 27 Loyalty Rewards Kiosk check-ins, the broadcast brought in a total of 69 check-ins — roughly translating to 42 extra customers coming into the store during that period.

Tim Neville, owner of MyNYRewards.com, has been working with the nursery since Feb. 20. An affiliate of SMS Masterminds, a national mobile and loyalty marketing agency which licenses its technology and software to entrepreneurs around the country, Neville currently manages multiple merchants in the Long Beach area, offering SMS deals to loyal consumers and seeing strong redemption rates.

For more information about SMS Masterminds services or accomplishments, please visit http://www.SMSMasterminds.com, email info(at)smsmasterminds(dot)com or call us at 877-541-8398.

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About SMS Masterminds:
SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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