Adult and Pornographic Websites in the US Industry Market Research Report Now Available from IBISWorld

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Emerging demand from mobile and tablet devices will drive revenue growth in the five years to 2018 as consumers are expected to increasingly seek pornography and adult sites on such devices. For these reasons, industry research firm IBISWorld has added a report on the Adult and Pornographic Websites industry to its growing industry report collection.

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Industry operators have sought to balance declines by diversifying their services.

Online piracy and the rapid emergence of free, ad-supported pornography sites have hampered the Adult and Pornographic Websites industry in the five years to 2013. Larger traditional operators lowered prices to directly compete with free sources of pornography, thus hurting industry revenue. “The emergence of free substitutes was initially driven by the economic recession, which forced many consumers to cut discretionary pornography purchases and seek free sites,” according to IBISWorld Industry Analyst Jesse Chiang. The rapid adoption of broadband connections, which has increased at an average annual rate of 18.8% in the five years to 2013, has allowed consumers to download and stream free videos at rapid speeds. The industry has declined at an average annual rate of 0.9% to $3.2 billion, including a 0.5% decline in 2013.

Operators have sought to balance declines by offering a diverse range of products to lure consumers to paid pornography videos or paid pornography subscriptions. Some operators have diversified services by acquiring multiple sites that cater to niche fantasies and fetishes to attract a broader consumer base. Others have invested in high-definition technology, offering consumers an enhanced visual experience, differentiating products from free, amateur pornography. Major companies such as MindGeek and Vivid Entertainment have invested in mobile sites and applications. Still, the industry has been slow to recover from steep declines experienced during the recession largely due to continued competition from free substitutes.

Emerging demand from mobile and tablet devices will drive revenue growth in the five years to 2018 as consumers are expected to increasingly seek pornography and adult sites on such devices. Demand for pornographic and adult websites from emerging countries will also boost operators; consumption will increase with the adoption of internet-ready devices. “There are looming threats to the industry, however, not only due to free sites and online piracy, which will continue to siphon industry demand, but also because of increasing regulation,” says Chiang. Growing regulation could limit pornographic content and increase costs for operators.

For more information, visit IBISWorld’s Adult and Pornographic Websites in the US industry report page.

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IBISWorld industry Report Key Topics

This industry develops and distributes pornographic content to subscribers via the internet. It generates revenue through advertisements and membership subscriptions. The industry does not include offline distribution of pornography.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld
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