Costa Licenses APT’s Test & Learn Management System

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Applied Predictive Technologies (APT) announced today that Costa, the UK’s favorite coffee shop, has signed an agreement to license APT’s Test & Learn Management System™.

Applied Predictive Technologies (APT) announced today that Costa, the UK’s favorite coffee shop, has signed an agreement to license APT’s Test & Learn Management System™. Costa will use APT to test strategic initiatives across its network of more than 1,600 coffee shops in the UK. With this agreement, Costa joins over 25 industry-leading restaurant brands, such as McDonald’s APMEA, Subway, and Olive Garden, that use APT’s cloud-based Test & Learn™ software to evaluate a wide range of business initiatives, including menu strategies, pricing, marketing and media, labor and operations, and capital investments.

“As the UK’s favourite coffee shop, it is critical for Costa to have the best tools in place to rapidly generate insights that create value for our business,” said Matthew Price, Finance Director at Costa. “APT is instrumental in improving the analytic rigor and speed with which we make decisions on store investments and the right range of products. The ability to automate complex analytic processes has not only provided more accurate decisions, but it has significantly decreased the time required to understand the impact of each new idea.”

“We are excited to work with one of the UK’s leading brands,” said APT Chairman Jim Manzi. “We look forward to a long-term partnership with Costa as they continue to make empirically-driven decisions.”

About Costa
Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for three years running (2010, 2011 & November 2012).

With over 1,600 coffee shops in the UK and more than 1,000 overseas, Costa is the fastest growing coffee shop business in the UK and the second largest coffee shop operator in the world. Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa has become the UK’s favourite coffee shop chain and has recently diversified into both the at-home and gourmet self-serve markets.

Just 1% of the world’s production of coffee is good enough for us to choose from. Only the very best 100% RFA certified coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.

Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 42 schools and improved the social and economic welfare of coffee-growing communities.

About APT
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximise ROI. APT’s client portfolio features the world’s best known brands, including ASDA, Boots, Starbucks, Victoria’s Secret, Hilton Hotels, Anheuser-Busch InBev and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. Visit to learn more.

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Cathy Baker
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