Sahraa Oud Launched by Fragrance Du Bois at the Amber Lounge, Abu Dhabi Grand Prix

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As the Amber Lounge season continued in Abu Dhabi, Fragrance Du Bois, as one of the official sponsors, celebrated the Grand Prix in style with the launch of yet another fragrance, created specially for the Abu Dhabi Grand Prix. Sahraa Oud captures the scent of the wild and warm desert and Amber Lounge guests were the first in the world to get a whiff of the exquisite scent.

Fragrance Du Bois with David Haye

Oud is so popular and widely-used in the Middle East, there is no better place to launch our first Privé scent to such a highly appreciative crowd.

“We’re ecstatic at how the guests enjoyed Sahraa Oud. Oud is so popular and widely-used in the Middle East, there is no better place to launch our first Privé scent to such a highly appreciative crowd,” says Fragrance Du Bois Brand Director, Nicola Parker.

The popular F1 Driver After Party venue was filled with celebrities, F1 drivers, models and various privileged guests. To kick off the party was DJ & Drummer MckNasty filling the night with a live performance while renowned DJs from the UK, St. Tropez, USA and Dubai spun thumping beats to keep the party going all night.

The performance highlight of the night was owned by LA-based group Far East Movement was the highlight of the who gave an electric performance to rouse the crowd. F1 drivers in attendance included Nico Rosberg, Felipe Massa, Sergio Perez, Daniel Ricciardo, Esteban Gutierrez, Jules Bianchi, Giedo van der Garde and celebrities like Sir Christopher and Lady Sara Hoy, Ben Aislie, David Haye, Jessica Kahawaty.

A special guest of Fragrance Du Bois, former heavyweight World Boxing Association champion, UK boxer David Haye was in town to promote his Hayemaker gym in Dubai and dropped by the Amber Lounge.

Fragrance Du Bois is working with the boxing champ to add to the unique experience that fitness enthusiasts will get at the state of the art Hayemaker gyms, including scenting the gym to create a pleasantly scented and heart-pumping atmosphere for those working out.

“There is more in the works with David Haye. This is just the beginning!” said Jacinta Rowe, Fragrance Du Bois’ Marketing and Communications Director.

Sahraa Oud is the first in Fragrance Du Bois’ premium Privé collection with specially selected high value and quality grade ingredients like rose absolute and 100% genuine organic oud oil in an elegantly cut crystal bottle.

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Audrey Ng
@FragranceDuBois
since: 07/2013
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