2013 US Mobile Gaming Industry: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy And Forecast Research Report 2013
Albany, NY (PRWEB) November 15, 2013 -- The mobile gaming sector is new, widespread, and growing. Non-traditional demographics have taken to mobile gaming. App store listings and gaining good reviews at app stores are critical, and game makers exploring the optimum way to monetize of their product must keep in mind the increased likelihood of download if the game is free and the already proven in-game spend model.
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Table of Contents
Scope and Themes
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Game genres
Game platforms
Other terms
Executive Summary
Market factors
Consumers flocking to smartphones and tablets
More than half likely to play a mobile game in a typical week
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Figure 1: Frequency of gaming activity, by platform, September 2013
The consumer
Making money from “free” games
Figure 2: Average number of (free vs. paid) mobile apps downloads and deletions in the past month, September 2013
App store browsing an important factor in app discovery
Figure 3: Mobile gamers’ attitudes toward app stores, by gender and age, August 2013
More time spent on tablets for mobile gaming
Issues and Insights
Catching the wind of change in mobile gaming
The issues
The implications
Trend Applications
Inspire Trend: Why Buy
Inspire Trend: Attention Economy
Mintel Futures: Access Anything, Anywhere
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Market Drivers
Key points
High smartphone and tablet penetration
App stores/downloads
Minority’s growing population and disposable income favorable to mobile gaming
Competitive Context
Key points
Competition with other gaming platforms
Overview
Figure 12: Frequency of gaming activity, by platform, September 2013
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