From the Dot Com World to the Real Estate Business, De Fede Knows How to Market Luxury Homes

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Taking Years of Real World & Online Marketing Experience to the Real Estate Industry

From the Dot Com world of the 90's to the High End Real Estate Business in NJ, De Fede Knows How To Market.

Mr, DeFede utilizes more than 25 years of advertising and marketing experience along with 13 years of online marketing experience to effectively market his clients’ homes. He is an advocate of using online marketing and social media to the benefit of his clients. DeFede previously helped develop one of the first pay-per-click search engines, Sprinks, which Google purchased for $1.4 billion in 2003 and is now the GOOGLE AdWords program.

“Matthew has earned his nickname of the ‘Tech Savvy Realtor,’ but he combines that with the timeless ethos of providing exceptional, hands-on customer service, 24/7,” said Darlene Bandazian, branch vice president of Coldwell Banker Residential Brokerage in Wyckoff. “We are very happy to have him on the Wyckoff team.”

Formerly with the company’s Clifton office, DeFede has been a licensed real estate agent for eight years. He is a Certified Negotiation Expert, trained to offer clients a competitive edge through his ability to communicate effectively, uncover more information, help clients better understand their options, work with others, and resolve deadlocks. DeFede has also earned his Short Sales and Foreclosure Resource Certification, equipping himself with the tools and knowledge to help clients keep their home, as well as offer them additional options they may be unaware of including loan modifications, deed in lieu of foreclosure and short sale.

For more information, contact Matthew DeFede at 862-228-0554 or go to

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Matthew DeFede

Matthew DeFede
since: 02/2008
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Coldwell Banker Residential
since: 10/2013
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