PureDriven Is Helping Grow the Manufacturing Industry

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PureDriven was highlighted in Twin Cities Business as a prime example of a company thriving in Northern Minnesota by helping manufacturers grow their business with online marketing. Learn why.

PureDriven is helping pave the way for the manufacturing industry to grow, by offering a solid resource and revolutionizing their digital marketing.

Last month, Twin Cities Business published an article regarding Northern Minnesota’s focus in growing businesses and attracting entrepreneurs, especially the manufacturing industry. PureDriven was highlighted as a prime example of a thriving company that helps manufacturers grow their business.

"Northern Minnesota is a beautiful place to raise a family and enjoy nature, but has not always appreciated business owners and entrepreneurs," Elaine Hansen, regional director for the Northeastern Minnesota Small Business Development Center and director of the University of Minnesota Duluth Center for Economic Development, said in the article.

Since the fall of the iron-mining industry, most startups are grown in the Twin Cities area. That is all changing now, with more support and resources available for businesses to grow.

"The industries that are being targeted are manufacturing and technology. Since manufacturing and technology companies generally offer higher-wage jobs with benefits, they are central to building a stronger economy in rural Minnesota. The focus is on attracting and supporting businesses that create family-sustaining jobs," John Elden, director of the Northland Foundation in Duluth, said in the piece.

PureDriven’s mission is to help manufacturers grow their business, aligning their business goals to the entire area of Northern Minnesota.

PureDriven has seen significant growth in the manufacturing companies they have helped, and they aim to replicate the processes that deliver results to all manufacturers in Minnesota and throughout the United States.

The two main challenges most manufacturers face is either attracting new dealers, or selling their unique products online. Both challenges can be reduced to marketing to a specific group of people when they are ready to buy.

Because of those specific needs, PureDriven has created a revolutionary solution, called the Accelerated Lead Growth program.

The Accelerated Lead Growth program is PureDriven’s lead generation and inbound marketing program for manufacturers, offered exclusively through PureDriven.

The Accelerated Lead Growth program researches the demographics, psychographics and sociology of the exact target market that manufacturers are trying to reach. Using this type of in-depth research, PureDriven is able to uncover the pain points, questions, and desires of the types of people within that manufacturer’s target market.

PureDriven then engineers and builds informational materials that address those pain points, answer those questions, and feed those desires. This type of marketing naturally attracts the people it was designed to help.

Once those potential clients are attracted, the manufacturer can provide compelling offers, also created by PureDriven. The prospects can obtain those offers by giving their contact information in return, converting them into a new lead for the manufacturer.

The cloud software used for the Accelerated Lead Growth program collects the prospect’s information. PureDriven continues to create strategic programs and materials designed to continually educate and delight those leads, keeping the manufacturer at the top of their mind when they are ready to talk business.

Finally, because most of this work is done online it can be analyzed through analytics and metrics. This gives the manufacturer a keen insight into their return on investment.

Manufacturers who use the Accelerated Lead Growth program see a higher close rate, and higher return on investment for their marketing.

To learn more about the Accelerated Lead Growth program, PureDriven is offering a series of online informative webinars. Sign up for the next available webinar here! http://info.puredriven.com/dec-2013-webinar-manufacturer-marketing-plan-for-2014.

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Kasie Hilburn
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PureDriven sends greetings to  manufacturers