Megayacht News App Newly Available for Smartphones and Tablets

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Offers a More Engaging User Experience in a Format Unmatched by Other Yachting Apps

15 November 2013, Totowa, New Jersey USA: The Megayacht News app from MegayachtNews.com, the leading independent website originally focused on the American luxury-yacht market and now growing internationally, is newly available for free download for both Android and Apple devices in the Google Play store and iTunes App Store. Part handy research tool, and part entertainment platform, the Megayacht News app is designed to provide users with an experience they cannot get elsewhere.

“While there are only a few companies with apps currently targeted to megayacht owners, buyers, and their representatives, many of them replicate all or nearly all of the same content they have on their websites or in print. Our goal is to provide users with a different experience,” says Diane M. Byrne, editor of MegayachtNews.com. “Working with our developer, we researched the most popular mobile viewing and engagement activities. We mixed those with the resources our readers use most, so that they can directly connect with the top builders, designers, and more,” Byrne continues. “We also wanted to make it fun. Megayachts are, after all, pleasure yachts. Plus, no matter how interesting something is, unless it captivates people’s attention and provides them with a pleasurable experience, they’re not going to spend time with it.”

Due to most app downloads worldwide involve gaming, some yachting firms—and particularly megayacht-oriented companies—are slow to embrace the technology. According to Byrne, that’s a mistake. “Our research reveals that 24 percent of our readers access our website content on iPhones and iPads, and it’s closer to 30 percent when you add in the other platforms,” Byrne says. “These are significant numbers, considering the estimate for the industry average for all mobile devices combined is smaller.”

The Megayacht News App blends the most engaging digital experiences with helpful research tools through features such as:

  •     photo galleries, where images can be viewed individually or in slideshows
  •     an invitation for users to send their own photos for a special Reader’s Choice Gallery
  •     more than two dozen videos
  •     directories of the top builders and designers
  •     “share with a friend” functions

Push notifications alert users to updates and newly added features as well. “Because of the nature of the digital world, we’ll be adding more engaging content on a regular basis,” says Byrne. Plans include incorporating a charter brokers directory, a marinas directory, and a calendar of events.

“We ensured that navigating the Megayacht News app would be seamless and intuitive,” Byrne adds. “If our users want to explore more, it also seamlessly connects them to our fully mobile-responsive website, which ensures all images and text automatically resize to look and read properly on small screens. Together, this means our content goes with our users wherever they travel.”

The Megayacht News app is available directly from Google Play at http://bit.ly/AMP-MN-Android and directly from the App Store at http://bit.ly/AMP-MN-iTunes.

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About megayachtnews.com
Megayacht News is the leader among independent Web sites devoted to luxury yachts, with a particular emphasis on information of interest to American owners, buyers, and their representatives and a growing presence internationally. Its emphasis on original content, not copied and pasted press releases, is among the reasons why it is so highly valued and enjoys monthly traffic of more than 40,000 page views. Megayacht News has an innovative, multi-faceted approach that includes daily original news articles, videos, slideshows, and more. Topics include new launches, design proposals, luxury yachting events, marina developments, and interviews with owners. Of particular interest is the popular “Leadership Series,” featuring Q&As with true leaders in the yachting industry, helping owners and their representatives make better informed decisions when it comes to commissioning and using their yachts.

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Diane Byrne
@MegayachtNews
since: 05/2008
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