Validar Inc. and CAPITAL-e Marketing and Events Pty Ltd Form a Partnership for Australia and New Zealand Corporate Event Sales and Services

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Strategic alliance provides all-in-one lead management sales, software and network support services to corporate event marketers in Australia and New Zealand.

Validar Inc, a leading B2B lead management company that specializes in events has agreed to partner with CAPITAL-e Marketing and Events Pty Ltd, an Australian Limited Company to provide onsite support and inventory management services within the Australia and New Zealand and broader APAC markets.

Validar’s Onsite Registration Manager and event data capture solutions require both onsite technology inventory and networking expertise to setup and deploy. CAPITAL-e is perfectly suited to meet Validar’s needs while maintaining the onsite support quality standards that Validar customers are accustomed to experiencing.

“We’ve been growing significantly within the EMEA and APAC markets and our customers deserve a local presence. The partnership with CAPITAL-e provides us with the presence we need. We’ll continue to invest in these markets and our partnership as our business grows. CAPITAL-e has similar culture and standards to Validar, and we are very glad to partnering.”
-Victor Kippes, Validar CEO

“It is all about enriching the customer experience. With Validar, our customers get a more intelligent cross-section and deeper insight into their attendees than ever before and they are truly delighted by the seamless registration process. This solution revolutionises the way forward with data analytics and sales lead strategies in industry.”
-Andrew Everingham, CAPITAL-e Managing Director

Validar’s Corporate Event and Tradeshow lead management solutions are available globally to any marketing leaders interested in measuring the revenue impact of their event marketing efforts.

About Validar Inc.
Validar is a B2B lead management company that specializes in events. Whether you’re exhibiting at a tradeshow or producing your own event, our products and services enable you to categorize your attendees by value so you can identify and track new opportunities that were generated through your marketing efforts.

Our Universal Lead Capture solution can automatically capture, rank, categorize, and help qualify your leads from any tradeshow globally. We work in conjunction with the event ecosystem in serving you.

Our Corporate Event solutions allow our customers to track event data in real time showing of those that registered, who attended, where they went, what they thought and what they are saying. These services are comprised of the following:

1) Onsite registration manager
2) On-demand badge/agenda printing
3) Session attendance tracking
4) EventHub® Mobile Web feedback
5) Sponsor Lead Retrieval services

These solutions are perfect for marketers looking for help articulate their tradeshow and corporate event revenue contribution (Pipeline Revenue and Actual Revenue) back to their organization. If you want to know your value as an event marketer we can help.

About CAPITAL-e Marketing and Events Pty Ltd, an Australian Limited Company

CAPITAL-e Marketing and Events Pty Ltd provides customized marketing programs and events for the B2B and B2C IT industry. With the mission statement of ‘Making our Customers Heroes’, the business is focused on addressing what success looks like for the customer, and then engineering the programs to deliver the optimum result.

While the majority of CAPITAL-e's programs revolve around event based activities, their capabilities extend to marketing strategy, customer advocacy, creative design, video and digital content design and production, as well as direct marketing campaigns. More information about the company can be found at

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Victor Kippes
Validar Inc.
+1 (206) 577-1123
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Andrew Everingham