'Our ‘Joyous’ Holiday campaign for It’s A Grind Coffee Houses represents the overall feeling of our guests when they indulge in one of our handicraft beverages,' said Abol Helmy, CEO of Praise International.
Santa Fe Springs, CA (PRWEB) November 15, 2013
It’s A Grind Coffee House presents a “Joyous” campaign for their 34 locations, featuring a new Winter’s Blend iced coffee. What makes this iced coffee unique is that the coffee houses place their signature flavored whole bean, Winter’s Blend, through a cold-brew method to produce a toddy. This toddy is then added over ice with a touch of milk and cane syrup to create a joyous beverage, perfect for guests looking for a lighter taste of the holidays.
The joyfulness continues with reengineered recipes for It’s A Grind Coffee House’s signature Holiday range: the Eggnog Latte, White Chocolate Candy Cane Mocha, and a Blended White Chocolate Candy Cane. Each Eggnog Latte is finished with a trademark latte art design, while the Candy Cane beverages are made and topped with actual peppermints, adding a little holiday magic to every guest’s cup.
“Our ‘Joyous’ Holiday campaign for It’s A Grind Coffee House represents the overall feeling of our guests when they indulge in one of our handicraft beverages,” said Abol Helmy, CEO of Praise International. “We are excited to offer the new Winter’s Blend Iced Coffee with the full flavors extracted from our signature coffee beans. This beverage alongside our exclusive Holiday espresso drinks creates a nostalgic environment we embrace and share with our guests.”
When it comes to Holiday gifting needs, It’s A Grind Coffee House encourages sharing joy with our Winter’s Blend whole coffee beans for brewing at home. This holiday blend includes notes of hazelnut, vanilla, and cinnamon for a warmth tied to the sentiments of the season. With over 20 varieties of high-quality gourmet coffee beans, guests are sure to find something special to give anyone on their list.
For coffee lovers on-the-go, It’s A Grind Coffee House’s new branded drinkware make an ideal gift for co-workers, teachers, and family members alike. Guests can choose from two stainless steel designs for hot beverages and one acrylic option for cold beverages as a way to keep coffee secure and stylish.
For more information about It’s A Grind Coffee House or to find a location near you, please visit http://www.ItsAGrind.com.
It’s A Grind Coffee House was established in 1994 with the purpose of providing high-quality gourmet coffees, handcrafted espresso beverages, and home-baked goods in a comfortable, community-centered environment. Currently operating 34 locations in 7 states, including 24 in Southern California and the first international location in Malaysia, It’s A Grind takes the independent coffee-house culture and tailors it to suit the local flavor. The established brand is poised to expand rapidly across the nation and overseas, as we continue to find a place in the hearts of coffee lovers everywhere.