William Pitt and Julia B. Fee Sotheby’s International Realty Collaborate with Chinese Real Estate Site Targeting High End Buyers

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Company Enters Exclusive Real Estate Marketing Relationship with Caimeiju.com

“With so many agents beginning to explore the enormous potential of the Asian market in general, and China in particular, I’m excited that our company is already ahead of the curve,” said Paul E. Breunich, President and Chief Executive Officer.

William Pitt and Julia B. Fee Sotheby’s International Realty, Inc., today announced that the company is the exclusive state of Connecticut, Westchester County, N.Y., and Berkshire County, Mass., real estate marketing partner of Caimeiju.com, a real estate website that focuses on connecting real estate professionals with high end Asian consumers.

Caimeiju, translating as both “selecting a beautiful residence” and “selecting an American residence,” launched in 2009 as an international marketing agency targeting Asian purchasers. The company provides a variety of services for real estate agents including translation of listing copy into Chinese by a team of bilingual writers with knowledge of real estate, circulation of listings among real estate associates throughout China, visibility through China’s own search engines utilizing Chinese keywords, and promotion of listings on China’s top social media and real estate sites.

“With so many agents beginning to explore the enormous potential of the Asian market in general, and China in particular, I’m excited that our company is already ahead of the curve,” said Paul E. Breunich, President and Chief Executive Officer of William Pitt and Julia B. Fee Sotheby’s International Realty. “As a press partner, Caimeiju will effectively advertise our listings to the Asian-Pacific area, an increasingly important market in today’s global real estate marketplace, while simultaneously showcasing properties before Chinese agents based in our own country who utilize the service and share the property information they find there with their clients. At the same time, local sellers, who are always educated on current real estate trends, will appreciate our ability to achieve exposure in the essential Asian markets.”

Chinese sites that Caimeiju promotes listings to include YouKu, China’s own version of YouTube; Weibo.com, China’s own version of Twitter; and SouFun.com, a real estate search portal, among others.

“Soufun.com, meaning ‘property search’ in Chinese, is the number one property portal in China,” said Franky Cho, Operations Director for Hong Kong Sotheby’s International Realty. “Its overseas property section is exceptionally well recognized too.”

William Pitt and Julia B. Fee Sotheby’s International Realty now have company pages on Caimeiju.com, which provide access to all of the company’s listings that are highlighted on the site. Agents with the company have the option to participate in the program and feature their property listings.

"The Connecticut, Westchester, N.Y., and Berkshire County, Mass., regions are home not only to extraordinary properties that are in close proximity to large metropolitan markets, but also to some of the best schools and universities in our country," said Jeff Toth, founder of Caimeiju. "We’ve been very impressed by the growth of William Pitt and Julia B. Fee Sotheby’s International Realty, and I believe they are the perfect partner to help us showcase what the markets they cover have to offer our Chinese clientele."

The new partnership comes at a time when the number of billionaires based in China has surpassed those of Japan and Russia to rank second only to the United States, according to an article published on October 10, 2013, in The Wall Street Journal. The article stated that “The country now has 6% of the world’s total of ultra-high-net-worth individuals, or those with fortunes in excess of $50 million. That’s second only to the United States, which commands nearly half the world’s total.”

In conjunction with the growth in affluence among Asian consumers, William Pitt and Julia B. Fee Sotheby’s International Realty have made significant strides lately in increasing its marketing toward Asian consumers. In addition to partnering with Caimeiju, the company recently launched a property publication entitled Luxury Showcase, presenting a selection of high end offerings with listing descriptions provided in both English and Chinese.

About William Pitt Sotheby’s International Realty

Founded in 1949, William Pitt Sotheby’s International Realty manages a $2.6-billion-plus portfolio with more than 1,000 sales associates in 28 brokerages spanning Connecticut, Massachusetts, and Westchester County, New York. William Pitt Sotheby’s International Realty, combined with partner firm Julia B. Fee Sotheby’s International Realty, is now the largest Sotheby’s International Realty® affiliate globally, the third-fastest-growing real estate company nationally, and the 23rd-largest real estate company by sales volume in the United States. Julia B. Fee Sotheby’s International Realty serves the luxury home market throughout Westchester County, New York. A full-service real estate firm headquartered in Stamford, Connecticut, William Pitt Sotheby’s International Realty provides ancillary services including commercial services through its affiliation with Building and Land Technology, a second-generation development company based in Stamford, Connecticut; William Pitt Insurance Services; and an award-winning global relocation division. For more information, visit the website at williampitt.com.

Sotheby’s International Realty’s worldwide network includes more than 13,000 sales associates located in 660 offices throughout the United States and 49 other countries and territories.

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