SportXast Launches the SportXast App at AWS re:Invent 2013

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SportXast today launched a new business initiative live from Amazon Web Services’ (AWS) annual event, AWS re:Invent, with the unveiling of its smartphone app for sports fans to capture, share and watch the best highlights of sporting events.

“There are great plays in every sports competition. We want to make it easy for fans of all ages to catch the best highlights of their favorite sporting events and effortlessly share them with their family and friends,” said SportXast CEO Molly Cernicek.

“We built our application architecture on AWS from the beginning and it has allowed us to create a scalable and affordable architecture,” said CTO Mark Ortega. “SportXast uses the flexibility of Amazon Elastic Compute Cloud (Amazon EC2) to scale for popular games. We also use services such as Amazon Simple Storage Service (Amazon S3) to store and distribute video content to our sports fans.”

With the new SportXast app, fans can create and join the event they’re attending, and stream game highlights into the same event timeline. If you are unable attend an event in person, you can keep track of games through the app or the SportXast website. “Fans no longer have to remember to upload and share their video clips with others after an event,” adds COO Brett Kokinadis. “It’s easy to keep up with your favorite teams and athletes.”

“Startups are in AWS’ DNA and we’re excited to see a rising startup like SportXast using our technology to help them easily and quickly grow their business,” said Werner Vogels, Amazon CTO. “AWS’ global footprint and valuable resources allow startups like SportXast to spend more time creating the best application to capture great plays and less time working on server capacity and resources.”

To be part of the app release, “Like” SportXast on Facebook, text ‘SPORT’ to 313131, or visit

About SportXast:

SportXast is leveraging the power of crowdsourced broadcasting in amateur sports. Using the SportXast app, fans capture, watch and share the highlights of live sporting events of teams and athletes. SportXast is located in Santa Fe, NM. For more information, visit

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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Andrea Romero
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Brett Kokinadis
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