5 Big Reasons to Use Email to Reach Holiday Shoppers Social Sharing, Automation Help Power Email Marketing Forward

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StreamSend shows businesses why email can make the make the most of their holiday email and social marketing investment.

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'The holidays are a good time for businesses to step back and look at the big marketing picture, especially where their biggest gift comes from – high ROI.' - Dan Forootan, President, StreamSend Email Marketing

StreamSend, a leading email marketing service provider and creator of the enhanced social marketing tool suite StreamSend Share 2.0, shows businesses why email can make the make the most of their holiday email and social marketing investment.

“The holidays are a good time for businesses to step back and look at the big marketing picture, especially where their biggest gift comes from – high ROI,” said Dan Forootan, president of StreamSend Email Marketing. “For most, the answer is email, which consistently has the highest conversion rate of all channels. Email generates the same amount of page views as search, but with a higher add-to-cart rate and higher conversion rate. It also generates four times the conversion rate of social. And email is evolving, its effectiveness growing as it leverages automatic tools and social media to deliver highly profitable customer relationships. There is no better time to leverage this power than the holidays, when success can make or break a business. Here are five big reasons why it works.”

1.    The Email Kingdom
There are 3.6 billion email accounts in 2013. By 2016, the number will reach 4.3 billion. (The Radicati Group) Considering that 95% of online consumers use email, and that most of them check their email at least once a day, that is unparalleled penetration.

2.    Email: The ROI Difference
Despite the huge number of potential followers reached, ROI and Social have had a shaky relationship. Not so with Email Marketing, on which Experian reports that for every $1 spent, $44.25 is the average return on email marketing investment. That adds up to a subscriber value based on solid metrics like growth, open rates, click rates, unsubscribes, etc. -- metrics that can give you a clear view of sales and revenue.

3.    Use Email to Engage Socially
Nothing works as well as email marketing and nothing leverages that power like sharing it out to the social world. Whether responding to comments, offering a video or asking people to take action, visit a store or read a newsletter, social offers a huge opportunity to connect with customers by posting on a regular basis. Then multiply the value of social contacts by moving them to the email marketing list. Using tools that are fast, automatic and free -- including re-sending email offers to those who didn’t open – email can drive social interaction then convert social followers into customers. And that’s a powerful conversion: according to Litmus, 82% of consumers open emails from companies whose brands they trust.

4.    Email Social Shares
Businesses now have the opportunity to email social shares automatically, increasing engagement, news feed showing and traffic. Emailing shares automatically increases engagement as people see businesses’ posts, visit them and choose to engage or like. Meanwhile, the businesses’ other posts get bumped up in those viewers’ news feeds. And because it’s automatic, businesses can set it and forget it. Increased engagement also increases businesses’ social news feed showing – automatically. There is no further action marketers have to take, except get back to their business.

5.    Use Share Boards for Automatic Engagement
Use share boards to automatically engage their audience according to the topics that interest them most. Share boards amplify your reach across multiple social networks; they are smart landing pages where visitors can share that content to any social network, embed it on their site, email it to others or opt-in to your email list. Not only is that email engagement automatic, it’s reliably valuable: ExactTarget has found 77% of consumers prefer to receive permission-based marketing communications through email.

Find out more about how to use email and social to send greetings that attract customers and build business through the holidays and year-round, visit: http://www.streamsend.com/KESH1PW.

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Jim McNulty
StandPoint Public Relations
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