eFaucets.com Awarded Preferred Authorized E-tailer Status with Moen Faucets

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eImprovement.com, LLC Signs e-Tailer and Distribution Agreement with America’s #1 Faucet Brand

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The Moen partnership, along with Internet Minimum Pricing Policy, allows us to earn a healthy margin which helps us allocate funds to invest in a superior online showroom to the Moen consumer. - Michael Fox, Chief Operating Officer.

eImprovement.com, LLC, an online home improvement retailer with storefronts such as the award winning eFaucets.com, announced today that it has signed an Authorized E-Tailer Agreement and Distribution Policy. eFaucets.com has also joined an elite group of preferred retailers within the group of Authorized e-Tailers, for meeting expanded requirements that deliver an exceptional online consumer experience.

“The Moen partnership, along with Internet Minimum Pricing Policy, allows us to earn a healthy margin which helps us allocate funds to invest in a superior online showroom to the Moen consumer,” said Michael Fox, Chief Operating Officer. “It allows us to invest in technology and interaction that takes the Moen showroom concept to the next level. Studies indicate that 82% of faucet consumers are researching online for information whether they buy online or in bricks and mortar. This is a major branding opportunity for a manufacturer.”

For decades consumers have come to expect an exceptional brand experience from Moen, the number one faucet brand in North America. That meant whether visiting a retailer, builder showroom, or wholesaler, shoppers could trust that they would receive an exceptional interaction across all channels. And now, this remarkable experience has transcended into the digital channel, as Moen introduced an eCommerce program – which includes Authorized E-Tailer Agreements and a Distribution Policy.

“We are excited about this opportunity to grow the Moen brand both online and in our wholesale and showroom channel,” said Scott Younggreen, Chief Sales and Distribution Officer. “Moen understands the branding opportunity online and has figured out how to provide the incentive and marketing support to increase the brand visibility and sales.”

About eImprovement.com Network Stores
Headquartered in Racine, WI, eImprovement.com, LLC is a leading online home improvement retailer with web stores that include the award winning eFaucets.com which is a leading online retailer of faucets, sinks, fixtures and accessories for the kitchen and bath. It also operates Martz Supply in Denver, CO along with Solutions Kitchen and Bath Showrooms that support the Moen brand. In addition to selling direct to the consumer online, the company supports B2B sales under its Pro Services division. This services Builders, Professionals, and Contractors via the wholesale and showroom channels. For further information, visit eImprovement.com.

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MICHAEL FOX
eFaucets
since: 11/2008
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