Yara acquires water crop sensor tech company
Oslo, Norway (PRWEB UK) 18 November 2013 -- ZIM Plant Technology sells crop water sensor technology, which is mostly used in high-precision irrigation systems to improve yields and water use efficiency.
“We will incorporate the knowledge and technology into Yara’s existing Crop Nutrition solutions, providing a valuable add-on for our offering to irrigated farming. This clearly improves Yara’s leadership position within the growing fertigation segment,” says SVP and Head of Downstream Egil Hogna.
The farmers’ motivation to purchase the technology is reduced water consumption, increased yields and improved crop quality. Integrating the water precision tool with Yara’s knowledge about precise application of water soluble and liquid fertilizer (fertigation) will multiply the market potential for both.
“This is a strategic step for Yara into a new segment of the precision farming business, and it is also a response to our Creating Impact strategy of addressing resource scarcity,” says Hogna.
The company ZIM Plant Technology GmbH has developed the most advanced and reliable technology to monitor the water status of the crop.
“After receiving several innovation awards, I am excited to see that my invention will now be implemented on a large scale through Yara,” says Prof. Dr. Ulrich Zimmermann, founder of ZIM Plant Technology GmbH.
Freshwater availability is predicted to become one of the major global challenges. Currently, agriculture uses about 70% of freshwater withdrawals. If water use efficiency is not improved, by 2030 the agricultural sector alone will need more water than is sustainably available. As a conservative estimate, the water sensor technology reduces water usage by 20%.
Closing of the deal subject to normal conditions is set to 1 January 2014.
For more information, please contact:
Bernhard Stormyr, Director of Communications, Yara International ASA
Phone: +47 9010 7685
Mail: bernhard.stormyr(at)yara(dot)com
Simon Rüger, CEO, ZIM Plant Technology GmbH
Phone: +49 (163) 4042889
Mail: rueger(at)zim-plant-technology(dot)com
About Yara:
Yara delivers solutions for sustainable agriculture and the environment. Our fertilizers and crop nutrition programs help produce the food required for the growing world population. Our industrial products and solutions reduce emissions, improve air quality and support safe and efficient operations. Founded in Norway in 1905, Yara has a worldwide presence with sales to 150 countries. Safety is always our top priority.
For further details, please visit http://www.yara.com
About ZIM Plant Technology GmbH:
ZIM Plant Technology GmbH is active in the development, production and sale of non-invasive, plant-based sensor systems that measure in real time and with high precision the water status of leafy plants under greenhouse and field conditions.
For further details, please visit http://www.zim-plant-technology.com
Bernhard Stormyr, Yara, http://www.yara.com, +47 90107685, [email protected]
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