Reward launches its revolutionary CLO proposition

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Leading loyalty operator Reward has cemented its position at the forefront of customer loyalty technology in the UK by unveiling its Card Linked Offer (CLO) platform.

CLO is a game-changing technology that provides brands with a proven means of increasing sales through customer loyalty programmes.

Leading loyalty operator Reward has cemented its position at the forefront of customer loyalty technology in the UK by unveiling its Card Linked Offer (CLO) platform.

As the importance of loyalty schemes gathers pace, there is a growing emphasis on the need for a more streamlined solution than individual retailer loyalty cards. Reward’s CLO platform enables retail merchants and publishers to target consumers with hyper relevant offers that are directly linked to their debit or credit card.

Using transactional data, offers from a coalition of retailers are tailored and served to each consumer based specifically on their payment card spending behaviour. Linking these deals directly to the payment card, the offer is redeemed by the consumer when the card is used at point of purchase. This provides retailers and publishers with a frictionless channel for delivering hyper targeted loyalty schemes. The CLO platform makes it simpler for consumers to redeem offers, driving greater customer engagement, retention and return for retailers, as well as delivering ongoing incremental sales growth.

The delivery of this CLO platform cements Reward’s position as the UK’s most established and innovative loyalty technology provider. As the architects of the recently launched card linked loyalty programme, Cashback Plus, Reward is already driving adoption of the technology amongst merchants, publishers and financial institutions. A host of over 50 national retailers, most notably Dixons, BP, Home Retail Group and Arcadia, have capitalised on the benefits of the CLO platform, serving offers to an audience of more than 15 million potential customers across RBS, Natwest, Quidco and other multimillion member programmes.

Gavin Dein, CEO and Founder of Reward, comments: “Growing loyalty card fatigue means that one in three customers say they fail to gain any real value from their existing loyalty cards. As a result, retailers and publishers alike have been crying out for the next innovation in performance driven marketing.

“Linking offers and deals to existing payment cards, CLO is a game-changing technology that provides brands with a proven means of increasing sales through customer loyalty programmes. This has been shown through the success of the Cashback Plus programme we have launched for RBS Group; not only does redeeming offers become much simpler for consumers, but it delivers stronger retailer loyalty driving incremental sales and profit growth for participating merchants.”

Following its launch in August, Cashback Plus has generated widespread uptake among customers looking to receive rewards through the scheme. Based on estimates of everyday spending, a typical family of four could earn up to £120 cashback each year simply by shopping with participating retailers.

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