Accurate customer targeting is the key to successful mobile advertising campaigns. Therefore, mastering such tools as big data analytics, programmatic scheduling and real-time bidding will help businesses achieve their marketing goals.
(PRWEB) November 18, 2013
By 2016, the global spend on mobile advertising will be reaching $36 billion. (Go Gulf, 2013). With the implications of such a dramatic shift, it is vital to understand why top advertisers are increasing their mobile spend and how to move from the one-time campaigns to long-term customer engagement to create loyal brand customers. At this crucial juncture, Open Mobile Media have brought together leading experts from Flurry and R/GA to debate what the best customer engagement strategies are and what tools will make them successful. The webinar is free and live questions can be asked directly to the speakers.
Ina Vaduvescu, Project Director for The Open Mobile Summit London, said, “Accurate customer targeting is the key to successful mobile advertising campaigns. Therefore, mastering such tools as big data analytics, programmatic scheduling and real-time bidding will help businesses achieve their marketing goals.”
She continued, “We are focusing on bringing together thought leaders and influences to talk about best practice in the mobile advertising space. This is one of the major trends players across industries are investing a lot of effort and money into in order to eventually increase their bottom line.”
To discover what strategies and tools will help jump start the mobile advertising efforts, Open Mobile Media have organised a live free webinar entitled ‘Flurry and R/GA discuss how create long-term customer engagement’, which will take place on November 21st, at 3PM GMT. The 45 minute session includes live Q&As and will be delivered by two key industry figures:
- Richard Firminger, GM EMEA, Flurry
- Chris Colborn, SVP, Chief Experience Officer, R/GA
The debate will help you to:
- understand why top advertisers are increasing their mobile spend and learn how you can replicate the model
- find out why programmatic buying and Real Time Bidding is the future of mobile advertising
- learn how to move from the one-time campaigns to long-term customer engagement to create loyal brand customers
The webinar is a unique opportunity to hear first-hand how some of the top thought-leaders in the mobile ecosystem are strategising to adapt to the new revenue opportunities and challenges presented by mobile advertising.
Register here: http://www.openmobilemedia.com/london/webinar.php.
About Open Mobile Summit:
The Open Mobile Summit is one of the most significant events in the mobile industry calendar, attracting the key executives across the colliding mobile and Internet ecosystems. The event consists of a 2 day conference (May 19-20) featuring over 60 world-leading speakers that together represent many of the most powerful figures in the converging wireless, commerce, advertising, apps and media industries. This is a powerful gathering of market leaders and entrepreneurs driving a fundamental redefinition of the mobile Internet ecosystem. From operators through to handset OEMs, PC manufacturers, wireless software, Internet, media and mobile web.
Ina Vaduvescu| Project Director
Open Mobile Media
(Global) +44 (0)20 7375 4326 | (USA Toll Free) 1 800 814 3459 ext 4326
The Open Mobile Summit : http://www.openmobilemedia.com/london/