Arizona Company Hellfire Toyz Announces Launch of New Computer Cooling Business Online

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Serious computer gamers need to take a look at a new online business whose products will keep their tweaked computer systems cool no matter how hot the competition gets.

Computer Cooling Blocks

CPU Water Block

Our intent at Hellfire Toyz is to supply these customers with the best prices for the highest quality of water cooling parts.

Hellfire Toyz has taken to online commerce as they establish themselves as a main supplier of computer cooling parts for avid gamers. Owner and CEO Eric Michalak said his goal is to become a leader in the computer cooling system niche market.

“Our primary customer is an active member of the computer gaming community who not only knows what the inside of a computer looks like, but also has probably modified several computers several times already,” Michalak said. “These dedicated gamers add cooling systems to their units as they tweak their internal clocks to maximize speed and reduce heat for optimum gaming performance. Our intent at Hellfire Toyz is to supply these customers with the best prices for the highest quality of water cooling parts. Our premier customer service goes along with that offer as well,” he said.

Hellfire Toyz is was named after the H.E.L.L.F.I.R.E. air-to-surface helicopter-fired missile used in the armed forces against armored vehicles and obstacles. The missile’s reputation is one of “set and forget.” In other words, Michalak says, that means once a gamer has installed a cooling system from Hellfire Toyz, he or she can forget about the system overheating.

Michalak is an armed forces veteran who is proud to now be the head of a veteran-owned business. In fact, he began the concept of Hellfire Toyz in his spare time while still on active duty in the Marine Corps. His service time over, Michalak moved the company to operate out of his home in Arizona.

“As a water-cooling ‘addict’ myself,” he said, “I know the value of wanting a ‘cooling fix’ of components at prices that are affordable. So, we at Hellfire Toyz have tapped into leading water cooling manufacturers for just that—high performing parts at reasonable prices. We also offer really fast shipping, too, because no gamer wants to have to wait for parts,” Michalak said. “Our service is reliable as well, and it’s also one-on-one and free,” he added.

Hellfire Toyz not only has presence on the market on its own website, but also is a vendor on and While the site is fully aimed at intent and intense gamers, Michalak said that over time, he will be expanding their computer liquid cooling product line to attract a broader scope of clients.

You can find out more about Hellfire Toyz by clicking

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Eric Michalak
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