Portsmouth, NH (PRWEB) November 22, 2013
Digital engagement agency Piehead announced that they have been named digital agency of record by Louisiana-based Community Coffee Company to help them expand the company’s reach through digital channels.
The agency's focus will be on creating and enhancing Community Coffee Company’s brand position in the digital world by developing innovative campaigns that promote engagement and build online community. The Portsmouth, NH-based agency will also provide website enhancements and work to increase e-commerce transactions.
"Through the agency selection process, we felt that the combination of Community Coffee’s business goals and our experience in the digital world, we immediately felt that this was a good fit for Piehead," said Andrew Holt, VP of Engagement at Piehead. "Community Coffee’s long history and deep commitment to quality makes working with their team natural fit for Piehead."
With the changing landscape of coffee consumption, especially among young adults in particular, coffee companies need to embrace digital more than ever.
Scott Eckert, Vice President of Marketing at Community Coffee Company said, "We believe Piehead is the perfect fit for Community Coffee Company based on their merit and culture. We are looking forward to growing our partnership to help us navigate the digital world and achieve our business goals.”
About Community Coffee Company
Community Coffee Company has sold premium quality coffee since Henry Norman “Cap” Saurage began serving coffee out of his country store in 1919. Cap named his coffee “Community” in honor of his community of friends. Today, the company has grown to become the largest family-owned and operated retail coffee brand in America. Community® coffee can be found in grocery and convenience stores, offices, hotels, and many of the best restaurants throughout the Southeast, and is available worldwide through CommunityCoffee.com.
Piehead is a digital engagement agency providing business strategy, design, marketing and technology solutions to all sorts of businesses including many global brands like Comcast, WellPoint, NBCUniversal, United Nations and Pepsi. Its strength lies in skillfully matching business goals to user needs via multi-platform storytelling. Piehead is based in historic Portsmouth, NH. For more information, visit http://www.piehead.com.