BEI is the summit where the world's most creative minds come together to innovate. I'm looking forward to discussing the challenges brands face during the innovation process and exploring way to overcome those challenges through communities.
Los Angeles, CA (PRWEB) November 18, 2013
Passenger today announced that Thomas Finkle, Passenger CEO and Member of the Board will be the chairperson emcee for the first day of the Back End of Innovation conference taking place at the Hyatt Regency in Santa Clara, California on November 18. The summit is focused on the execution of innovation. It’s where the entire innovation process comes to life- from leadership and organizational structure, to optimizing the idea portfolio, to process and strategy, to commercializing new ideas, and ultimately driving bottom line profitability.
“BEI is the summit where the world’s most creative minds come together to innovate,” Finkle said. “I’m looking forward to discussing the challenges brands face during the innovation process and exploring ways to overcome those challenges through communities.”
Finkle will also be presenting at one of the 27 sessions taking place on November 18-20. Finkle’s presentation, Driving Innovation through Community, will address how innovation through co-creation with customers can help brands build a roadmap for the future. He has over 30 years of experience in the market research industry includes leadership, strategy and overseeing business in the US, Europe and Asia.
Passenger communities enable the world’s leading brands to connect, create and communicate with key stakeholders online, on mobile and on social networks. Passenger combines industry-leading technology with expert community management and engagement services to allow your brand to connect in real-time with your community to inform research, product development, and marketing decisions. In addition, all of the data collected from the social brand intelligence platform is warehoused in a single database with robust analytic capabilities, which provides a holistic view of your social brand community, and actionable, member-driven insights. For more information visit http://www.thinkpassenger.com/.