The Thanksgiving season is a great reminder that brands should always further goodwill and let consumers know their business is appreciated.
New York, NY (PRWEB) November 21, 2013
Saying “thank you” goes a long way. According to Kissmetrics.com, as many as three out of four consumers say they have spent more money with a company because of a history of positive experiences. “Positivity can be generated by simply acknowledging your consumer, sometimes by just being thankful, however industry stats from Socialbakers show that only about 50 percent of brands actively respond to consumers in their social communities,” says Alyson O’Mahoney, EVP/Partner at Robin Leedy & Associates, a PR and social media agency for national brands. “The Thanksgiving season is a great reminder that brands should always further goodwill and let consumers know their business is appreciated.”
RLA has put together a short list of ways to remind consumers that they matter:
•Give Back with Giveaways: Giveaways, even small ones, are a great way to reward loyalists and engage new consumers through them. “Our Conair ‘Unlock Your Locks’ Facebook giveaway coupled reaching a milestone with a small reward for 150 winners who helped us to do it, helping to boost the page’s growth by 12% in just 10 days,” says O’Mahoney. “This rewarded consumers with prizing, allowed them to become brand ambassadors for the brand effort while boosting the page engagement and reach significantly just ahead of the key holiday shopping season.”
•Social Shout-Out: Social media is one way to provide consumers with their 15 minutes (or seconds!) of fame. “It can be as simple as retweeting their great brand Tweets to your bigger brand audience, to featuring them in your social channels, such as a collage of consumer images in your Facebook cover photo.” Those consumers will show their friends and family this acknowledgement, furthering your brand’s impact on those they influence.
•Loyalty Royalty – Thank loyal customers with a rewards program based on their engagement with the brand. Since Facebook now allows for sweeps/contest entry via comments, posts or captions on a brand's wall, companies can qualify and quantify this by giving prizing, promo codes or other select offers to consumers who positively engage with their brand page the most each week or month.
Robin Leedy & Associates (RLA) is an integrated marketing and communications agency specializing in consumer products, including over-the-counter (OTC) personal health, beauty and nutritional brands. The full-service, independent, creative public relations and social media firm works in all channels and mediums – from traditional print and broadcast, to social networking and digital venues — to achieve measurable, impactful results and ROI that help move the needle on efficient brand marketing spends. The agency has offices in Mt. Kisco, NY, and Manhattan. For more information, visit http://www.rlapr.com.